ANNUITAS

APRIL 20, 2020

It helps connect with customers in their buying process and it helps drive demand. in 2019 according to Gartner — it’s becoming more and more important for marketing to demonstrate its value in order to secure the budget necessary to be effective. Proving content ROI will help get those budgets back up.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

ANNUITAS

APRIL 26, 2011

As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management. What they found however was that CRM didn’t help them fix their faulty sales process. Technology adoption must occur hand-in-hand with process evolution.

Lead Management 100

Lead Management Work Management Marketing Management Lead Scoring 100

ANNUITAS

SEPTEMBER 21, 2010

Neither help you get more fresh leads into your database – which is critical because most contact info expires at the rate of 20-30% per year”. Which of these processes should have priority? Lead Management is the process of managing leads through every stage of the sales/lead funnel through 6 integrated processes i.e

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

ANNUITAS

JANUARY 14, 2013

While I am a believer in what technology can do to help enable an organization, what if the focus on the technology is the wrong focus all together? The focus for marketing organizations that want to have an impact on the business must be the development of a Demand Process? Fournasie Marketing Group.

Enterprise Management 100

Enterprise Management Marketing Management Demand Generation Paid Search Agency 100

ANNUITAS

MARCH 10, 2011

Just recently, Gartner stated that “SaaS within the CRM industry could top $4 billion in revenue by 2014. To the contrary, marketing automation is a highly sophisticated set of rules and processes for lead scoring, nurturing and management that move prospects through the various stages of the marketing-sales funnel. Lead Planning.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Qualification 100

ANNUITAS

MARCH 4, 2014

Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. Indeed, this is the sort of role I have played at a few companies, with my technical know-how (CRM, MAS, ESP, Web Analytics) helping me to execute the programs I was creating, running and measuring.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

ANNUITAS

DECEMBER 22, 2011

If the prediction from Gartner is true, then in less than eight years 85% of the B2B buying process will be done with no human interaction. This where a vendor can exchange ideas and help shape the conversation. But nobody seems to know how marketing is helping us.”. Be Socially Engaged. Know Your Customer.

CMO 100

CMO Peer-to-peer Vendors Gartner 100

ANNUITAS

JANUARY 25, 2022

Research shows that the buying process involves many more people than it did just 10 years ago. Gartner reports that the average complex B2B purchase involves 11 individual stakeholders—and that sometimes flexes up to nearly 20 people. They’re looking for solutions that can help them achieve growth goals.

Enterprise Management 130

Enterprise Management Buy Work Management Marketing Management 130

ANNUITAS

JUNE 6, 2023

GTM transformation — specifically, shifting from random acts of marketing and sales to building a perpetual growth engine — has significant implications for the KPIs we use to optimize our go-to-market programs and processes. We must see the entire journey of interactions, and how they helped a customer progress through their journey.

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

ANNUITAS

JULY 17, 2012

To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process. I am their conduit to information they need based on where they are in the buying process and the role they play.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process. I am their conduit to information they need based on where they are in the buying process and the role they play.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100