Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? Don’t think of ABM as a marketing tactic. Justin Gray.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

GreenRope

OCTOBER 28, 2021

Both of these stats tell us a lot about the importance and effectiveness of email marketing. Customer relationship management (CRM) is a commonly used software application that stores and manages important customer data. Traditionally, CRM solutions were standalone systems that sales used to track their contacts.

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

Ontraport

APRIL 27, 2021

This isn’t a hard concept, but far too many business owners haven’t organized their processes and data around the stages that a prospect must go through to become a customer and a customer then goes through to become a happy, repeat, referring client. Your process might include these steps or others. What’s my “customer lifecycle”?

Conversion Rate 111

Conversion Rate Work Management Funnel Advertising Click Rate 111

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. We’ll teach you how to launch your product to get more customers and sales, even if you don’t have a big audience. A solid launch process for a new product starts early. Sales materials. Sales page.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Ontraport

APRIL 27, 2021

This isn’t a hard concept, but far too many business owners haven’t organized their processes and data around the stages that a prospect must go through to become a customer and a customer then goes through to become a happy, repeat, referring client. Maybe you book free consultations or webinars. You could be driving in-store visits.

Conversion Rate 72

Conversion Rate Work Management Funnel Advertising Click Rate 72

Heinz Marketing

MAY 6, 2019

Yet another great episode this time of Sales Pipeline Radio , live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Sales Management 59

Sales Management Top of Funnel Work Management Marketing Automation Services 59

BenchmarkONE

JANUARY 26, 2021

The end of a year — and the start of a new one — always puts sales top of mind. It’s the best time to think about which tactics have been a big win for you and what sorts of things you might want to add to your repertoire moving forward. 2020 was rough, and many small businesses didn’t meet their sales and marketing goals.

Lead Scoring 74

Lead Scoring Lead Ranking Generation Marketing Automation Services 74

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

DECEMBER 20, 2018

To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. It might be wise to get them to answer a few sales-qualifying questions before you hand them over to sales. Do Your Audience Research.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Optinmonster

DECEMBER 14, 2021

That way, you can choose which tools are suitable for your own company, and you’ll soon be generating more leads and making more sales. Essentially, these tools automate the process so you can focus on other areas of your business. Lead generation isn’t a “one size fits all” process. Sales Tools.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

SnapApp

SEPTEMBER 19, 2017

Just check out some of the stats: . The defining characteristic of Millennial buyers that emerged from our research is their clear sales aversion. Millennials hate being engaged by sales teams, especially early in their buying process. . How do you create a marketing and sales plan that works for these new B2B buyers?

B2B Marketing 67

B2B Marketing Lead Ranking Planning Top of Funnel 67

LeadSquared

OCTOBER 19, 2020

Marketing is not only a part of the buying journey but also a complete process in itself. Table of contents Features of Marketing Automation and Essential Tools for Your Business Email Marketing Automation Campaign Management Social Media Marketing Landing Page Creation What are the Benefits of Marketing Automation ?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. Webinar scripts. How can writing about people enhance your content? Blog posts. Buyer’s guides. Case studies.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

SugarCRM

JANUARY 19, 2016

Attracting customers with “pull” tactics (e.g. interesting blog posts and educational webinars) rather than shouting at them with “push” tactics (e.g. advertisements and cold calls) is the cornerstone of inbound marketing. As a result, marketers have had to adapt, and that’s where inbound marketing was born.

Inbound Marketing 50

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 50

EveryoneSocial

AUGUST 24, 2020

Are you still processing the number of marketing tools mentioned above? However, it can make the process of finding the right tools for what you need more of a hassle. The impact can be felt across sales, employer branding, and internal communications as well. We got you covered on some simple stats, data, and justifications.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Hubspot

MARCH 14, 2017

When it comes to the use cases for video, the possibilities are endless across your organization: Sales teams can close deals with personalized video voicemails , support teams can walk customers through frequently asked questions with engaging tutorials, and HR teams can onboard new teammates with ease.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Click Rate Budget Programs 93

SalesIntel

FEBRUARY 20, 2023

The more control and visibility you have of your sales pipeline, the more revenue you’ll bring in. Learn where you should focus on your limited sales and marketing budgets, especially at times like this when we are all asked to do more with less. Negotiation — the process of coming to an agreement on the price for the offer.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

The more control and visibility you have of your sales pipeline, the more revenue you’ll bring in. In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Convert

APRIL 7, 2021

At Uscreen, live streaming video stats also show the number of live events grew by 1468% between January and August 2020. He specializes in empowering entrepreneurs to transform their business, mindset, and approach to sales. While video is growing in popularity, it’s still like every other piece of content in your funnel.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Webbiquity

AUGUST 19, 2021

Here’s an actionable eight-step process that can help you achieve a successful new B2B product launch. As early in the new product development process as possible, you’ll need to define who the product is for. Advertising strategies. Will initial sales be available online only? Webinars and interviews.

Product 275

Product Paid Search Agency B2B Advertising Agencies 275

Engagio

JUNE 2, 2020

How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy. Everyone is hypersensitive to overt sales messages, so every single interaction matters. Then, on top of that, adjust the supporting tactics? Before we dive into the tactics, we must first look at the underlying foundation on which your strategy is built.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Outgrow

FEBRUARY 5, 2021

Basically, your product becomes a one-stop solution for managing remote work with the whole team. A good demand generation strategy aims at identifying prospective customers and running them through your marketing funnel to convert them into paying customers. But demand generation for those products is even harder.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Zoominfo

MAY 18, 2023

That’s because smart recruiters have learned to apply marketing principles to their talent acquisition process, helping them fill and nurture robust talent pipelines they can hire from at a moment’s notice. It’s rare for top talent to search for job openings and submit cold applications. Instead, new opportunities usually come to them.

Paid Content 130

Paid Content Resource Management Marketing Strategy Marketing & Strategy 130

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. I really don’t see this as a tough thing to solve.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

DemandBase

JULY 21, 2020

Advanced Tactics To Find and Engage Prospects That Want to Buy Now. Everyone is hypersensitive to overt sales messages, so every single interaction matters. Then, on top of that, adjust the supporting tactics? Before we dive into the tactics, we must first look at the underlying foundation on which your strategy is built.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. But those differences are at the tactics layer, not the strategy layer. Yes, social media applies to B2B. Private brand communities vs. Facebook.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Sprout Social

JANUARY 30, 2020

This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. When someone churns, they’ve basically dropped out of your funnel. That’s because the customer journey through a SaaS marketing funnel is anything but straightforward. New content (webinars, blog posts).

Webinar Metrics 93

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 93

Hubspot

MAY 16, 2011

Stop trying to force them all around your site and instead put them in a funnel where you can educate them properly about your product. Free Webinars. Imagine advertising to "come spend money and sign up your business" versus advertising "great educational material" that can help your future customers. What did they read?

Inbound Marketing 28

Inbound Marketing Planning Marketing Analytics Tools Auto Responder 28

Optinmonster

JULY 21, 2023

GetResponse ) Sales emails with 200-250 word length have the highest response rate of 19%. Reply ) 77% of B2B marketers utilize email marketing to drive sales and website visits. ” ( HubSpot ) For more email marketing stats, read Top Email Marketing Statistics You Need to Know. And this number is projected to reach 4.6

Statistics 58

Statistics Marketing Automation Services eCommerce Stats 58

SmarkLabs

OCTOBER 28, 2019

Whether you’re part of a SaaS or Management Consultant company, the objective is always to move prospects through the sales funnel. If your emails are overly promotional, without actually offering anything of value, not only will your leads stop moving through your funnel, but they’ll probably unsubscribe. Mindreading?

Lead Nurturing 49

Lead Nurturing Demand Tactics Webinar Metrics 49

Rev

NOVEMBER 20, 2018

To transform this data into actions, those companies are using machine learning, predictive analytics, natural language processing, and other programming techniques under the banner of artificial intelligence. I’ll bet improving the efficiency of B2B sales and marketing is way down the list. That’s a shame.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

BenchmarkONE

APRIL 28, 2021

And the high-end lead generation tools can help you expand your customer base, maximize sales and improve the overall business performance. Let’s explore some of the top-performing lead generation tools that can enhance your overall sales, prospecting, and marketing efforts. All-in-One CRM Tools. Email Finder Tools.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Budget Programs Enterprise Management 100

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. Wait, what are you managing?”. Advertising is fast but temporary. Gesundheit!”.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Brightedge

JANUARY 13, 2020

I decided to find and recommend digital marketing books for each digital channel: SEO, Paid Search, Email, Display, Social, Blog, and Webinar. I like the focus on landing pages, which often get lost in the shuffle of channel and media planning as a high-leverage link in the funnel chain. rating on Amazon, #1053 in advertising.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

SnapApp

OCTOBER 26, 2015

The sales funnel continues to transform with emerging technologies. At this point, probably every B2B marketer has seen this stat (or one like it): B2B buyers complete 57% of their research on a product before speaking to a sales representative. Interactive Content Empowers the Sales Team. Embrace the change.

Top of Funnel 59

Top of Funnel Lead Ranking Marketing Qualified Leads Digital Marketing Funnels 59