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Digital Audio Advertising: Everything You Need to Know

Digilant

For that reason, digital audio advertising represents an important component of any well-rounded media and advertising strategy. Understanding Digital Audio Advertising Digital audio advertising describes promotions that are embedded within digital audio media such as podcasts, digital radio, and music streaming services.

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How to set up and measure CTV ad campaigns

Martech

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

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Why Timing Is Everything in Digital Advertising

Aberdeen

In the Mad Men age of television advertising, messaged mattered more than timing. But now, outside of Super Bowl Sunday, timing is everything in advertising. But now, outside of Super Bowl Sunday, timing is everything in advertising. How Intent Data Shapes Timing for Digital Ads. Embracing Pay-to-Play Marketing.

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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Google, Facebook, Youtube, Bing, LinkedIn). Retargeting ads allow you to finish the job and turn prospects into leads.

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3 Actionable Strategies for Marketing to the Technology Sector

The Lead Agency

In fact, 64% of consumers use YouTube to review electronics before making a buying decision, and after watching a video, 73% of people complete a purchase. By incorporating influencer marketing into your current strategy, you can capture this considerable purchase intent.

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12 Common Misconceptions about Marketing with Video

Vidyard

Advanced videos of an “advertising look and feel” will range anywhere from $5,000 to $60,000. It’s a pre-funnel, brand awareness tool Video can be so much more than a brand-building tool. It’s a pre-funnel, brand awareness tool Video can be so much more than a brand-building tool.

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The 7 Keys to Mobile Marketing

QuanticMind

Prioritizing mobile in your web design is just the first step in mobile marketing — additionally you must also consider it with each site page, landing page, blog post, or lead magnet you create. The search intent and content needs of individuals vary based on the devices they’re using. Take Advantage of Mobile Advertising.