SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Valasys

APRIL 22, 2024

Businesses utilize targeted advertisements and engaging content to capture audience interest and nurture them through the sales funnel. A deeper dive into these lead harvesting methods includes: Content marketing: Create valuable and informative content to attract and educate potential customers. ebooks, webinars).

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

InsightSquared

SEPTEMBER 11, 2019

Now, that buyer of yours could have taken several turns and interacted with several different campaigns before purchasing your product. So how can you tell which campaign was THE campaign, the one that most influenced the buyer’s purchase? If you want full funnel analysis, this isn’t the model for you. B2C Marketing.

Marketing Attribution 196

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 196

6sense

OCTOBER 1, 2021

It’s within this backdrop of altered signals that 6sense’s Kerry Cunningham discusses next-generation account-based marketing (ABM) in a webinar with Lee Odess, the founder and CEO of group337, a consultancy all about integrating strategy, content and data for the security technology industry. Discover More in the Webinar.

Account Based Marketing 62

Account Based Marketing Lead Ranking ABM Webinar Metrics 62

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The key to a sound content marketing strategy is mapping messaging to a sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

OCTOBER 5, 2021

Rather, successful demand generation connects a brand’s value proposition to potential customers from the beginning of the buyer’s journey when they first start looking for your product, to the point of purchase and beyond. While the two terms are somewhat synonymous, demand generation strategies span the entire funnel.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

FunnelEnvy

JANUARY 8, 2024

Experiences such as virtual reality product demos, interactive webinars, and personalized online journeys can enrich a digital-first sales process. The goal is to generate interest in the product through content marketing (like social media and blogs), SEO, and digital advertising.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. Content throughout the marketing funnel. Table of Contents.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. Content throughout the marketing funnel. Table of Contents.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

InsightSquared

SEPTEMBER 11, 2019

Now, that buyer of yours could have taken several turns and interacted with several different campaigns before purchasing your product. So how can you tell which campaign was THE campaign, the one that most influenced the buyer’s purchase? If you want full funnel analysis, this isn’t the model for you. B2C Marketing.

Marketing Attribution 149

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 149

SendX

MAY 6, 2021

You can continue to build on this by providing valuable, engaging and informative content on a scheduled basis. Contact or webforms are a series of fields that website visitors can fill in to pass over data or personal information to a company. To do so, you first need to collect email addresses.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Heinz Marketing

DECEMBER 11, 2020

Inbound marketing focuses on providing content to the buying committee responsible for making a purchase decision for your services or product. By providing high-value content, they will exchange their contact information for obtaining the relevant content piece like an industry whitepaper. New contacts feed your sales funnel.

Inbound Marketing 139

Inbound Marketing Planning Top of Funnel Webinar Metrics 139

Vision6

APRIL 17, 2024

Armed with this knowledge, you can allocate more budget to social media advertising and fine-tune your email marketing strategy to capitalise on its lead generation potential. Drive repeat purchases: Nurture relationships with existing customers by sending follow-up emails, product recommendations, subscription renewals or exclusive offers.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Tracking upper-funnel and B2B activities is challenging but feasible. Embracing the role of content in the upper funnel When considering the upper funnel, focus on quality content.

B2B Marketing 106

B2B Marketing Trends B2B Planning 106

Zoominfo

JANUARY 15, 2021

Additionally, you can produce webinars, workshops, seminars as well as facilitate virtual meetups and discussion groups that specifically serve your target audience. For example, if you have multiple ideal customer profiles that your company targets, you may want to design on-site funnels. Align Marketing and Sales to Act Swiftly.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Only B2B

JANUARY 9, 2023

Here, you are inverting the conventional sales funnel. You could organise a webinar just for marketing custom kayak businesses. A live event that takes place in person is superior to a webinar. How many times have you seen advertisements so frequently that you no longer pay attention to them? Live Events. To increase ROI.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

Heinz Marketing

JUNE 20, 2023

You can do this by analyzing your customer data to identify key segments based on industry, company size, or purchasing behavior. This may include blog posts, whitepapers, case studies, webinars, etc. that span various topics and stages of the funnel.

Webinar Metrics 112

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 112

NetLine

DECEMBER 18, 2023

How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. On the contrary, today’s buyers are so inundated with paid advertisements and email blasts that they’ve turned a blind eye.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The key to a sound content marketing strategy is mapping messaging to a sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Parse.ly

NOVEMBER 4, 2020

With this in mind, our Chief Product Officer and Co-Founder, Andrew Montalenti , and Editorial Director of Growth at Quartz, Phoebe Gavin , caught up on a webinar last week to share their expertise and discuss how to make content analytics easy and how to use content data to make an immediate impact for your business. Table of Contents.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

SalesIntel

JULY 10, 2023

Intent data from various sources provide invaluable insights into prospects’ behavior to help businesses identify high-value opportunities, personalize their outreach, and drive conversions throughout the sales funnel. Instead of making assumptions, you can rely on factual data to inform your strategies.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Madison Logic

JULY 20, 2023

According to Gartner, a typical buying committee for a complex B2B solution consists of six to ten decision-makers , each armed with their own set of four or five independently gathered pieces of information. When the committee comes together, they must share and align their research to make a unanimous purchase decision.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

Zoominfo

JANUARY 11, 2021

A customer profile is a document that outlines specific characteristics of who is interested in purchasing your product or service. Cheaper advertising – It’s no secret—broad, popular search terms like “business software,” or “ sales intelligence ,” are expensive for ads. What is a Customer Profile? Identify your best customers.

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Tiecas

FEBRUARY 5, 2024

Industrial marketing strategies such as search engine optimization (SEO) , targeted advertising, and content marketing enable us to connect with the right audience online. By providing valuable content and solutions to our target audience’s challenges, we can effectively capture their interest and guide them through the sales funnel.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Televerde

MAY 31, 2022

It provides data that enables you to better understand your audience and create custom content that solves their problems and entices them to visit your site for more information. It’s important to channel more contacts into your sales funnel to increase the likelihood of purchases. Image Source. Create Social Ads. Incentivize.

Lead Generation 115

Lead Generation Paid Content Social Media Sales Qualified Leads 115

Choozle

MARCH 29, 2022

When someone makes a purchase, it is never without influence and very rarely after the first exposure to a brand. Catering your messages and tactics to align and guide your potential customers through the decision-making funnel will yield long-term results, as each stage demands its own tactics and goals to ensure it fuels user action.

Top of Funnel 74

Top of Funnel Marketing Funnels Paid Content Advertising Agencies 74

Salesforce Marketing Cloud

APRIL 21, 2022

To succeed in this new era, it’s crucial for marketers to use data to inform and optimize outcomes. To succeed in this new era, it’s crucial for marketers to use data to inform and optimize outcomes. Watch the webinar. Build relationships with the digital-first customer. Rethink your marketing data analytics strategies.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. They want to be informed and educated about brands, products, and services. They want to discover solutions and make purchase decisions without being marketed or advertised.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Only B2B

FEBRUARY 16, 2022

Simply because the pandemic’s previous two years have altered how purchasers act and make purchases. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Focus on intent data to determine a lead’s exact placement in the sales funnel, and so on.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

seo.co

OCTOBER 16, 2020

Marketing Funnels — Table of Contents. What is a Marketing Funnel? + The 5 Stages of the Sales Funnel. In this article, we’re going to discuss marketing funnels, what they are, how they work, and what it takes to generate content that moves people through your funnel – ultimately resulting in sales.

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

Valasys

MARCH 13, 2023

Retargeting is a form of digital advertising that targets users who have formerly visited a website or engaged with a brand in some way. This information can then be used to show the user targeted ads across the web, encouraging them to return to the site and complete a purchase. However, retargeting has some limitations.

Webinar Metrics 52

Webinar Metrics Advertising Funnels Digital Marketing Funnels Funnel Advertising 52

QuanticMind

OCTOBER 9, 2023

Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. Was it recommended to you by a colleague?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Madison Logic

MARCH 6, 2024

This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success. While named accounts from sales and your ideal customer profile (ICP) provide ample information to form your target account list, that list remains a fantasyland of possibilities.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. Britt sees these areas as opportunities to move leads faster through the sales funnel, which can hopefully increase deal sizes throughout the process.

Account Based Marketing 118

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 118

SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. Understanding prospects’ intent and triggers also aids organizations in determining what motivates people to purchase. Top of the funnel leads can be generated in huge numbers.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Hinge Marketing

JUNE 14, 2021

In this context, premium content is widely offered to a target audience, often through advertising, social media, or blog posts. To access a premium piece, an individual is typically required to fill out a registration form and provide an email address or other contact information. Live and On-Demand Webinars. Training Courses.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

The Lead Agency

JUNE 7, 2023

Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. It involves providing relevant and valuable information to prospects, addressing their concerns, and building trust and credibility over time.

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62