Martech

NOVEMBER 11, 2021

Director of Platform Product Marketing at ON24, while speaking at our recent MarTech conference, pointed to a Gartner report that found B2B buyers spend just 17% of their entire purchase journey with sales representatives. This is where webinar engagement tactics shine. “It How to prove the benefits of webinars with engagement data.

Webinar Metrics 116

Webinar Metrics Classified Ads Lead Scoring Lead Ranking 116

Porch Group Media

JUNE 9, 2022

3 in 5 are making purchases prior to moving. While about 60% of moves happen during the summer, people move year-round 1 in 4 new movers say they use information they receive by email to help inform their purchase decisions. Omnisend 60% of consumers say they’ve made a purchase because of a marketing email they received.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Martech

JANUARY 17, 2023

But to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Join Salesforce in a live webinar and hear how Manheim Auto optimized email journeys and created a readily accessible view of real-time campaign results.

Webinar Metrics 68

Webinar Metrics Personalization Click Rate Email Marketing 68

Porch Group Media

SEPTEMBER 5, 2019

[On-Demand Webinar] How Travel Brands Are Powering Customer Acquisition with Purchase Intent Data. Today’s consumers have access to more information across more channels than ever before. Key Topics: An overview of different types of real-time purchase indicators and data sets.

Purchase Intent 45

Purchase Intent Intent Data Acquisitions Purchase 45

NetLine

DECEMBER 20, 2022

We love webinars. But while we love webinars, we need to acknowledge something about the format. If you’re expecting your webinars (specifically Live Webinars) to be your volume workhorse, you’re setting yourself up for failure. Webinars Are Bottom of Funnel Content Format. They’re not a lead volume driver.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

ClearVoice

MARCH 29, 2021

Marketing activities late in the funnel work to validate the buyer’s purchase through decision-enabling content that helps late-stage buyers confirm their choice and avoid buyer’s remorse. But, someone who attended an in-depth product webinar? It’s a good time to offer a demo or consultation… content that validates the purchase.

Top of Funnel 98

Top of Funnel Validation Marketing Funnels Purchase 98

Hubspot

APRIL 13, 2021

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. While not as flashy as their live counterparts, evergreen webinars have proven to be the tortoise to live webinar’s hare: slow and steady sees the highest ROI.

Webinar Metrics 97

Webinar Metrics Work Management Marketing Management Software 97

Litmus

FEBRUARY 17, 2022

Didn’t make the live webinar? We’ve highlighted some questions from the webinar, along with our responses, below. How can you segment your audience based on factors like purchases, product use, and persona? Information gathering doesn’t have to be explicit. Use interactive polls to gather information.

Webinar Metrics 83

Webinar Metrics Work Management Personalization Marketing Management 83

Hubspot

SEPTEMBER 30, 2020

And, although some marketers once believed that " webinars were dead ,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event. Because of their educational format, webinars can offer a number of great perks to brands. But webinars aren't always easy to plan and execute.

Webinar Metrics 101

Webinar Metrics Class Bandwidth Work Management 101

Porch Group Media

MARCH 31, 2020

2020 Modern Marketer’s Success Kit to Purchase Intent Marketing. The 2020 Success Kit to Purchase Intent Marketing gives you access to some of our most informative resources on in-market shoppers and purchase intent marketing trends, strategies and tactics.

Purchase Intent 52

Purchase Intent Purchase Intent Case Study 52

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

Webinar Metrics 99

Webinar Metrics Enterprise Management Marketing Management Budget Programs 99

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

PureB2B

MAY 30, 2022

According to GoToWebinar, 57% of webinar registrations come from email, making it the most effective channel to promote your webinar. Those who attend webinars will spend an average of 57 minutes viewing making it the most effective way to reach those making a purchase decision. Register for our latest webinar!

Webinar Metrics 62

Webinar Metrics eCommerce Click Rate Template 62

Predictive Response

MAY 28, 2022

With this boom in the number of attendees joining your webinars online, you now have access to a whole new set of data. Who is engaged in the webinar polls? Suddenly, you now have new webinar information that you didn’t have before. Typically, you can check this data in your webinar platform. If yes, which ones?

Webinar Metrics 52

Webinar Metrics CRM Contact Marketing Organic Leads 52

Sana Commerce

AUGUST 5, 2022

Broadly speaking, e-commerce security refers to a set of globally accepted guidelines that ensure safe purchasing experiences on the internet. These include protocols that protect both the businesses selling their products online, as well as the customers sharing their personal information to purchase these goods.

Privacy Policies 52

Privacy Policies Privacy Lock-In Guidelines 52

Act-On

APRIL 10, 2024

Score those strong purchase indicators highly and send these white-hot leads to sales. Implicit data is observed behavioral information, such as webpages visited, email engagement, content downloads, or form completions. Keep them engaged with more content, and add a few points to their score every time they engage.

Lead Ranking 156

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 156

MarketJoy

JULY 27, 2018

I’m sure you’ve heard that buyers have more power now than ever before because of all the tools and information at the buyer’s disposal. Usually, you’ll have to get buy-in from every decision maker before a purchasing decision is made. Group Purchasing Dynamics. people are now involved in a B2B purchase.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Litmus

AUGUST 2, 2021

Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! April said, “Maybe they just made a purchase, then you want to send them a communication that tells them how to use that product. Where can we get more information on applying BIMI to our emails?

Webinar Metrics 106

Webinar Metrics Privacy Protection Trends Privacy 106

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Webinar Metrics 101

Webinar Metrics Tips Marketing Automation Services Thought Leadership 101

Customer Experience Matrix

MARCH 8, 2011

This Friday I'll be presenting a 45 minute free Webinar, sponsored by Focus.com and hosted by the ever-popular Adam Needles, on preparing for a successful marketing automation deployment. But this webinar isn’t about why you should buy marketing automation – that’s been discussed at length by everyone in the business.

Marketing Automation 120

Marketing Automation Webinar Metrics Automation Purchase 120

Litmus

JULY 16, 2021

Didn’t make the live webinar? In the live webinar, we addressed two big changes that will impact marketing: Apple Mail Privacy Protection and the end of third-party cookies. In the live webinar, we addressed two big changes that will impact marketing: Apple Mail Privacy Protection and the end of third-party cookies.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

6sense

NOVEMBER 11, 2021

We’re really glad we recorded that webinar because it’s brimming with great stuff. We’ve already shared a few brilliant moments from the webinar in Part 1 of this blog series. In these transcribed excerpts from the webinar, Deepak provides a deep-dive into how Slintel taps into this invaluable — and often overlooked —information.

Webinar Metrics 62

Webinar Metrics Psychographics Marketing Analytics Tools Outreach 62

thePoint

FEBRUARY 27, 2020

One conversation that catches my attention with B2B marketers is the “why don’t we just host and promote our own webinars instead of spending all those dollars with media companies?” That’s a great question and the answer is based on a clear understanding of what a webinar “is” and “what media companies sell.”. Anatomy of a webinar.

Webinar Metrics 52

Webinar Metrics Buy Co-Registration Ad Building 52

Litmus

NOVEMBER 23, 2021

Watch the webinar recording and read the Q&A below. A key part of that journey is customers asking questions or seeking out content and information about purchases they just made. We’re pulling in account balances, policy defects, and policyholder information into email templates. Missed the live conversation?

Webinar Metrics 82

Webinar Metrics Planning Privacy Protection Best Practices 82

Porch Group Media

MAY 30, 2019

Watch this webinar to learn how. Gain an understanding of the latest new technologies today’s brands are using to boost acquisition and acquire in-market consumers actively looking to join a gym or purchase fitness products. Interested in learning more about our health & fitness acquisition programs?

Acquisitions 40

Acquisitions Purchase Intent Purchase Intent Data 40

6sense

OCTOBER 1, 2021

It’s within this backdrop of altered signals that 6sense’s Kerry Cunningham discusses next-generation account-based marketing (ABM) in a webinar with Lee Odess, the founder and CEO of group337, a consultancy all about integrating strategy, content and data for the security technology industry. Discover More in the Webinar.

Account Based Marketing 62

Account Based Marketing Lead Ranking ABM Webinar Metrics 62

6sense

NOVEMBER 7, 2021

Not long ago, we hosted a pretty terrific webinar that complemented and celebrated our recent acquisition of Slintel. We recorded the webinar. Our vision was to provide for a world where buyers and sellers find each other much more easily and have a lot more information on buying intent. It’s great stuff. Moment post.

Webinar Metrics 62

Webinar Metrics Intent Signal Sales Qualified Leads Paid Search Agency 62

Contently

DECEMBER 6, 2022

This could be the social ad you ran on LinkedIn that first caught your customer’s attention which drove them to read a blog (first touch), or the webinar you offered that convinced the customer to purchase your service or product (last touch). After attending the webinar, they purchase the product from the follow-up email.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

Litmus

SEPTEMBER 16, 2021

informational emails), get creative about how you can gauge interest or the perceived usefulness of those emails through other channels, like surveys, in-app or on-website activity, purchase or login activity, etc. What useful information can we get from MPP image loads? If you’re generally just hoping people will open (i.e.

Privacy Protection 66

Privacy Protection Privacy Webinar Metrics Open Rate 66

BenchmarkONE

APRIL 26, 2019

We talk a lot about the value of webinars – and for good reason. Here are some of the best things about webinars, in our opinion: They get you quality facetime with your exact target buyer. Hands down, webinars are one of the best marketing tools for marketing agencies. Webinars must be as actionable as possible.

Webinar Metrics 77

Webinar Metrics Advertising Agencies Planning Paid Search Agency 77

ConvertKit

JANUARY 17, 2020

You're running your first webinar. You take a deep breath, join the webinar room…. Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. That's where your webinar landing page comes in.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money.

Ad Exchange 242

Ad Exchange High Quality Lead Landing Pages Content 242

Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. Purchase Decision Makers. Who is making the decision to purchase your product or service? This includes blog posts , eBooks, whitepapers, webinars, and more.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Convince & Convert

APRIL 11, 2016

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries. highlight to tweet).

Webinar Metrics 100

Webinar Metrics Marketing Management Tips Case Studies 100

Litmus

SEPTEMBER 8, 2020

Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! Here’s a recap of our answers to the most popular questions, along with our take on some of the questions we didn’t get to during the live webinar. Webinar Recording + Q&A appeared first on Litmus.

Webinar Metrics 71

Webinar Metrics Transparency Email Marketing Order 71

Heinz Marketing

MARCH 12, 2019

We’re now four weeks into the Road to Webinar Success! After having covered Panel Webinars , Webinar Operations , and Internal Alignment , it’s time we shift our focus to using webinars to build an ABM program. Why should you use webinars to build your ABM program?

Webinar Metrics 55

Webinar Metrics Account Based Marketing ABM Ad Building 55

Parse.ly

SEPTEMBER 10, 2021

A few weeks ago, Parse.ly ‘s Head of Marketing, Dave Cardiel , joined The Content Advisory ‘s Founder and Chief Troublemaker, Robert Rose , for a webinar led by BRAND United ‘s President, Chris Lyons. With the ability to finance automobile purchases, they’re now making $81 million.” ” Netflix.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52