Remove Funnel Advertising Remove Google Remove Lock-In Remove Purchase
article thumbnail

How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5

article thumbnail

Mastering Top-of-Funnel Content: A Comprehensive Guide

ClearVoice

For marketers, the first step in capturing that attention lies at the top of the sales funnel. Top-of-Funnel (TOFU) content is a lynchpin in content marketing and SEO strategies. Understanding Top-of-Funnel Content The Awareness Stage Top-of-funnel content meets the consumer at the first stage of their journey.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retention Marketing: How To Win Back Your Existing Customers

CoSchedule

Many marketers focus on high-volume channels like Facebook, TikTok, and Google. Retention marketing is the process of marketing to your existing customers to generate repeat purchases, increase lifetime value, and maintain a long-term relationship. This short-sighted approach neglects high-value opportunities like retention marketing.

article thumbnail

Search Engine Marketing Strategies for 2017 – The Top 3 Takeaways from SMX East

QuanticMind

As Kishore Kanakamedala of Google explains, the majority of retail sales, some 90%, still take place at physical storefronts, yet e-commerce is quickly eating up market share, experiencing 23% growth compared to brick-and-mortar’s 6% growth. Here are the top 3 takeaways: 1. Online-to-offline (o2o) is a must for retail.

article thumbnail

Best Practices for Google Ads B2B Targeting

Navigate the Channel

If you’re searching for a way to drive traffic to your website and improve lead generation, paid advertising is an effective way to increase both traffic and leads. Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. You could search with generic words on Google, Yahoo!

article thumbnail

Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords. You’ve successfully cleared one major hurdle: the fear of getting started. Starting from scratch?

article thumbnail

Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords. You’ve successfully cleared one major hurdle: the fear of getting started. Watch and Learn. Starting from scratch?