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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

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An SEO's Experience in 2020: Opportunities and Challenges

Moz

Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to. Posted by desordi It would be downplaying it to say that 2020 has been a whirlwind of a year. It comes with the job. Low hanging fruit” initiatives.

SEO 57
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130+ Examples of Lead Magnet Headlines That Will Make People Click

Optinmonster

It can be a free ebook, whitepaper, infographic, online course, or other freebies that people find useful to download. Related Content: How to Create a Great Lead Magnet: A Step-by-Step Guide and Examples. Before we dive into the lead magnet headline ideas, make sure to create an effective lead magnet.

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How often to post on social media

Sprout Social

It’s a question that has plagued marketers since the dawn of social media, and it’s an important one to ask. In fact, posting frequency can mean the difference between inspiring and annoying your audience. Find the best posting frequency for each channel, backed by data: How often should you post on TikTok?

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10 Tips on How to Attract Your First 1000 Blog Subscribers

Optinmonster

A blog is an essential tool for marketing your business , especially if you’re just starting out. Attract the Right Visitors With Great Content The first step in getting your first 1,000 blog subscribers is to attract visitors with great content. Wondering how to get more blog readers?

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Also important is the frequency of your publishing.

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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. Now, take a look at this visual representation of how many B2B companies are using content marketing. It's easier to do than advertising.