Industrial Marketing Today

MAY 14, 2010

2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts). Our website contains a Resource Library of white papers, tools, videos and an extensive glossary, all covering Inbound Marketing Automation in more detail. Get Engineers Can Sell white paper now.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

SnapApp

JULY 11, 2017

Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. . Source: HubSpot.com. . Circular Renewal Model.

Buy 70

Buy Process B2B Peer-to-peer 70

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Single Grain

MARCH 9, 2021

White papers. Step 6: Publish your webinar on YouTube. Make sure to add closed captions to make it easier for YouTube to understand your video’s context. Here are some types of content you can create for different stages of the sales funnel: Awareness Stage. Analyst reports. Research reports. Educational content.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Key channels that target older online users are Facebook and YouTube. People use YouTube primarily for solutions, entertainment, and learning new things.

Stats 264

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 264

Televerde

AUGUST 30, 2021

According to Forrester, sellers who shape a buyer’s vision of their potential solution win 75% of subsequent purchases made. Content can include blog posts, e-books, white papers, videos, infographics, market commentary, and more. The best options often depend on your industry.

B2B 86

B2B B2B Sales Training B2B Marketing 86

Marketing Insider Group

JANUARY 2, 2013

sources through the purchase funnel according to Peter Burris from Forrester. Infographics are easy to consume, but customers will read long articles and white papers as long as they are interesting and helpful. Maximize your content: Create good content and turn it into a white paper, then take chunks and make them blog posts.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Best Practices for Lead Nurturing — Blind Date to White Wedding (white paper). The YouTube Approach to Lead Nurturing (blog post). white paper). Using White Papers to Generate and Nurture B2B Leads (podcast with Michael Stelzner). Lead Nurturing 101 (blog post). blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Webbiquity

JANUARY 10, 2010

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. a YouTube channel and Live Help component on your website).

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

SnapApp

DECEMBER 4, 2017

B2B buyers are most likely to share their name and email address in exchange for webinars (79%), white papers (76%), analyst reports (66%), and ebooks (63%) - DemandGen. . 87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . Takeaway : LinkedIn is king in the B2B sphere.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? Lots of white papers and thought leadership content. A few people were so incensed they contacted me to say I was talking nonsense.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The Lead Agency

AUGUST 18, 2019

More marketers are taking note of this trend, with 45% of marketers planning to add YouTube, and 41% Facebook Video, to their marketing strategies. White papers can be a particularly effective format of long form content, as around 79% of B2B buyers share white papers with colleagues.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

The Lead Agency

AUGUST 18, 2019

More marketers are taking note of this trend, with 45% of marketers planning to add YouTube, and 41% Facebook Video, to their marketing strategies. White papers can be a particularly effective format of long form content, as around 79% of B2B buyers share white papers with colleagues.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

KEO Marketing

SEPTEMBER 1, 2017

According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%. Another Forrester study concluded companies that excel in lead nurturing generated 50% more sales-ready leads at 33% lower cost per lead. Simplify your message and avoid technical jargon.

Marketing Automation Services 48

Marketing Automation Services Practices Work Management Top of Funnel 48

Golden Spiral

NOVEMBER 20, 2020

And, uh, so if you're watching, you're, you're probably having to write something to at a minimum, a tweet at the maximum, an ebook or a white paper or something else, or who knows. Another is to think about, uh, the analyst reports that you can that are not behind a paywall, um, that are not gated from IDC and Gartner and Forrester.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

SnapApp

DECEMBER 14, 2016

There’s still a place for more in-depth, considered thought leadership content and this should be seen as a source of differentiation.especially when savvy B2B marketers know they can actually have the best of both worlds with a single, high-quality white paper spawning multiple blogs & articles and countless social media posts.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Single Grain

JUNE 17, 2019

Trusted resources include government websites, research papers, and white papers by industry experts. 21 Ways to Dominate YouTube: The Ultimate Guide”. Linking to reliable data sources creates the right reputation for your brand as readers are more open to brands that use credible data sources. TechCrunch. Google Scholar.

Tips 111

Tips Lead Scoring Lead Ranking Banners 111