Zoominfo

OCTOBER 12, 2022

My life would be a nightmare without it,” says Wing, a ZoomInfo global sales manager who focuses on Europe, the Middle East, and Africa. Unlock the Full Conversation with Integrated Sales Tech In a Forrester survey, 58% of respondents agreed that customer, prospect, and account data comes from too many sources.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

Zoominfo

OCTOBER 18, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1. Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important?

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Zoominfo

MAY 8, 2020

A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. ZoomInfo’s vast B2B company database can help you find prospects that meet specific criteria. Justin uses ZoomInfo to create filtered searches that specify industry, company size, and geographical location. How is the market growing?

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. Are they going to Forrester? Who is most likely to buy and when? Are they going to G2?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Zoominfo

OCTOBER 27, 2022

According to Forrester Consulting, sales teams with leading Diversity, Equity, and Inclusion (DEI) practices boast an average lead-to-opportunity conversion rate of 54% — twice the rate of teams lagging in DEI. More diverse sales teams are shown to perform better on several key metrics.

Ad Building 130

Ad Building Lead Ranking Forrester Customer Satisfaction 130

Hubspot

AUGUST 30, 2023

In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information. The same survey shows that 19% of sales reps are sure AI will replace them in the next few years. For example, some sales reps are skeptical about the accuracy of AI. The remedy?

Marketing AI 61

Marketing AI Top of Funnel Lead Ranking Work Management 61

SmartBug Media

MAY 10, 2022

In a recent Forrester Research mission study conducted on behalf of RollWorks , marketers said it’s just as challenging to retain customers and grow existing accounts as it is to convert leads into net new opportunities. You can capture this information using ZoomInfo and other tools.

Account Based Marketing 52

Account Based Marketing ABM Lead Scoring Lead Ranking 52

Full Circle Insights

SEPTEMBER 12, 2022

According to a survey conducted by ITSMA , 87% of marketers say that ABM efforts outperform other marketing efforts. According to Forrester , sales and marketing teams that work together using an ABM strategy are 6% more likely to exceed revenue goals than teams who are not using ABM. ZoomInfo SalesOS. That’s because it works.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Zoominfo

AUGUST 23, 2022

Between 70-80% of B2B decision-makers surveyed by McKinsey indicated a strong preference for remote sales interactions and self-service functionality. These days, buyers engage sellers much later in the sales process,” says Jake Bashuk, a new business sales executive at ZoomInfo.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

Zoominfo

MARCH 21, 2023

In a survey from LinkedIn and Forrester Consulting , 90% of sales and marketing professionals agreed their teams are misaligned across culture, strategy, process, and content — even though 90% also agree that alignment is better for the customer. There’s no question ZoomInfo has significantly impacted our revenue.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. But Longo says that Demandbase does a better job of integrating relevant data.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Forrester® is a registered trademark belonging to Forrester Research, Inc. Any use of the Forrester name is subject to Forresters Citation Policy, available at www.forrester.com.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Zoominfo

OCTOBER 5, 2021

According to a Demand Gen Report Survey, 80% of companies that leverage intent data say it helped with ABM account prioritization and scoring. ZoomInfo MarketingOS Finally, ABM with data you can trust. Are they going to Forrester? We can assume they may be interested in purchasing a product that we offer. Get a Demo 2.

Intent Data 100

Intent Data Account Based Marketing ABM Intent 100

Zoominfo

JUNE 24, 2018

Build an online knowledge base: A Forrester Research study shows customers make the most frequent use of knowledge bases compared to other self-service channels ( source ). Use surveys to get honest feedback: Surveys help build trust with clients by demonstrating a company’s active engagement in the satisfaction of their customers.

Enterprise Management 133

Enterprise Management FAQ Work Management Zoominfo 133

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Customer Surveys. ZoomInfo SalesOS. Surveys enable feedback and track employee sentiment.Polls are provides to collect feedback anonymously.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Customer Surveys. ZoomInfo SalesOS. Surveys enable feedback and track employee sentiment.Polls are provides to collect feedback anonymously.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Customer Surveys. ZoomInfo SalesOS. Surveys enable feedback and track employee sentiment.Polls are provides to collect feedback anonymously.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52