The ROI Guy

JANUARY 20, 2011

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Alinean recognized by BtoB Magazine’s as one of To.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

DECEMBER 9, 2010

With the constant pressure on IT managers to “do-more-with-less&# , and the difficulty to understand how the analyst research translates to particular applications, it is important that organizations analyze their own unique opportunity for cloud savings and ROI. Latest Research. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

DECEMBER 23, 2010

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

FEBRUARY 14, 2011

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. At the same time, buyers are indicating that sales is often not prepared for meetings, and not adding value above and beyond what they can research on their own. Latest Research.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Terminus

JULY 28, 2017

To really make an impact on your target accounts, though, you need to broaden your approach and consider digital ads, personalized content and digital experiences, and compelling direct mail to complement events and sales outreach. Remember: Alignment and research are critical.

Account Based Marketing 31

Account Based Marketing Tactics Demand Generation Planning 31

The ROI Guy

MAY 6, 2010

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester - start of 4th wave of innovation - let.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JULY 15, 2009

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Valasys

AUGUST 12, 2019

A research conducted by ITSMA & the ABM Leadership Alliance inferred that 77% of the respondents were achieving a 10% or higher return on investment from ABM compared to several other forms of marketing. ABM is used to execute tailored & personalized programs & campaigns based on deep customer insights.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

DECEMBER 6, 2010

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 4, 2009

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Alinean recognized by BtoB Magazine’s as one of To.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 4, 2007

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Terminus

DECEMBER 9, 2020

Over the past decade, B2B buyers have enthusiastically embraced the internet to research technologies, find solutions to their key business pains, and evaluate vendors, often before ever visiting a company website or talking with a salesperson. This shift is a result of the B2B buying process dramatically changing. Conclusion.

Account Based Marketing 55

Account Based Marketing ABM Marketing Budget Top of Funnel 55

Single Grain

FEBRUARY 12, 2020

Dive Deeper: The Complete Guide to Getting Started With Website Personalization. How to Use Personalization to Increase the Impact of Email Marketing. How AI Is Shaping the Future of Content Marketing and Personalization. 3 Ways to Personalize the Customer Journey Experience. out of 5.”. Pretty good, huh?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing AI 98

Adobe Experience Cloud Blog

AUGUST 13, 2014

Author: Maggie Jones According to Forrester research, your audience will consume around three pieces of content on your website for every one piece you can realistically complete and deliver. But one of the biggest use cases for personalization is on your website. Want to see a few more?

Personalization 48

Personalization Marketo Ideal Customer Profiles Content 48

The ROI Guy

JULY 22, 2010

Research has shown that these operating costs correlate closely with the complexity of implementing, managing and supporting the underlying technology. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 9, 2010

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. according to Forrester.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

Single Grain

NOVEMBER 11, 2019

Dive Deeper: The Complete Guide to Getting Started With Website Personalization. How AI Is Shaping the Future of Content Marketing and Personalization. Research suggests that 79% of customers prefer live chat for getting their questions answered quickly. Continuously optimize your existing website content.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

The ROI Guy

SEPTEMBER 16, 2010

Research by IDC recognizes that sales enablement investments are significant, but may not be delivering on promises. Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., Latest Research. SiriusDecisions Perspectives.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

AUGUST 4, 2010

Research shows that customers do not want generic messages or the hard sell, but instead want relevant and consultative tips and advice. Using value marketing tools, users can be presented with tools that help them to analyze their opportunities, and obtain more personalized and intelligent advice. Latest Research.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

AUGUST 5, 2010

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester and IDC think Sales Enablement is a Big.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 10, 2010

Mark McDonald, group vice president and head of research at Gartner Executive Programs indicates that "CIOs plan to increase capital expenditures (CAPEX) by 3% this year and pay for that increase with a 1.3% Latest Research. cut in operating budgets. Alinean recognized by BtoB Magazine’s as one of To. Let the Good Times Roll?

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 17, 2010

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 28, 2010

According to sales and marketing effectiveness researcher SiriusDecisions, the basic white paper is still one of the most important pieces of marketing content - used and trusted as the key buying decision tool by over 64% of early stage buyers, and 61% of middle stage buyers. Alinean recognized by BtoB Magazine’s as one of To.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Salesforce Marketing Cloud

MARCH 11, 2024

About 89% of organizations report that an account-based strategy delivered a better return on investment, as noted by Forrester. Improved customer loyalty: In my experience, you are likely to experience higher customer loyalty and repeat business with a more personalized approach. Web personalization Don’t neglect your website.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Cross-Selling 59

The ROI Guy

AUGUST 5, 2010

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester and IDC think Sales Enablement is a Big.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

AUGUST 5, 2010

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester and IDC think Sales Enablement is a Big.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40