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Why marketers should care about consumer privacy

Martech

is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). Nearly three-quarters of consumers rank data privacy as a top value, a recent report by MAGNA Media Trials and Ketch found. In this post we’ll cover: What is privacy in marketing? What is privacy in marketing?

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Survey: 50% of Marketers Have No Plans to Use AI in Their Existing Strategies

KoMarketing Associates

According to their statistics, about 50% of respondents have no plans to use AI in their marketing strategies. Add to that uncertainty around privacy laws and the lack of guidelines or standard practices, and you have a recipe for hesitation.”. Previous data indicates that they are still learning to utilize this form of martech.

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What is marketing performance management and how can it help you?

Martech

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Privacy and the deprecation of cookies. Better, more powerful tools. Marketers recognize the need for MPM.

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10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024!

Only B2B

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Given the tangible benefits- emphasis will be on deeper data sets and metrics directly correlated to pipeline success, rather than superficial awareness statistics.

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The yin and yang of martech

ClickZ

Companies are now searching for people who understand the nature of these data systems, how they work, and how to use them to create sound data governance, privacy, security, and trust. Forrester projections show spending on global marketing automation tech hit $13.4 Where is marketing technology (martech) going? Good question.

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Deliverability: Mission Critical

eDataSource

eDataSource hosted a webinar last week featuring Forrester, the world leading research organization, titled “Mission Critical: How Email Deliverability Can Make or Break Your Program.” Speakers were GB Heidarsson, eDataSource CEO, and special guest Shar Van Boskirk, Vice President and Principal Analyst at Forrester Research. .

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Report: Many Marketers Still Lack a Sufficient Identity Resolution Program

KoMarketing Associates

Forrester recently published the “Is Your Identity Program Built On A House Of Cards?” report, and statistics showed that the majority of respondents (66%) have had an identity resolution strategy in place for at least 12 months. About 16% improve privacy safeguards, while 15% reduce marketing waste.