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Terminus Named a Leader Among B2B Advertising Solutions

Terminus

The report noted that Terminus’s advertising solution is “a well-constructed hybrid of in-house ad-tech with custom partner integrations in key places.” “Terminus is ahead of the B2B curve in its vision to enable audience targeting and privacy compliance in the post-cookie world,” The Forrester Wave : B2B Advertising Solutions, Q3 2022 report said.

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The Future of Video Marketing: My Top 10 Predictions

Vidyard

The future of the Internet is television There has been a shift in living room media. Starting with print, the evolution has included radio, then television, and now we have the Internet, which is actually becoming increasingly like television as brands produce episodic content on a regular programming schedule.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

They were generated from 2,174 Playbook downloads that resulted from dozens of blog post references, hundreds of Tweets, a press mention and the strong traffic pull, credibility and reputation for content value that Junta42 has established over the last few years. Forrester Blog for Interactive Marketing Professionals.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year. For marketers, the news is good overall.

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23 Outstanding Social PR Guides

Webbiquity

What role do press releases play in PR today? Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. A Guide to Press Release Optimization by Business Wire. ” Enduring Questions on Press Releases and SEO by Sword and the Script. Are they still important for SEO?

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What Is Earned Media? Definition, Attribution, Best Practices with Examples

Martech Advisor

This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” Earned media can appear across both - traditional and modern channels such as print, radio, television, social media, webzines, blogs, email, etc. News Coverage/Press Mentions. interviews, and press coverage.

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Text Messages Sent by Cellphone Finally Catch On in U.S. - WSJ.com

Buzz Marketing for Technology

billion in 2004, says Forrester Research Inc., says Charles Golvin, an analyst at Forrester. It works much like email, with words punched out via the number buttons (pressing the "2" key once creates the letter "a," pressing it twice creates a "b"). billion text messages were sent in the U.S.

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