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38 Handy Stats to Prove the Value of Personas

Cintell

You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. I hope you can drop some of these into your next presentation to the board, and as I find more I will absolutely be updating this post.

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6 Email marketing templates that drive results

Sprout Social

A subject line piques interest, then a brief introduction and offer based on the problem presented. This went out to 300 small digital marketing agencies, resulting in a 22% open rate, 15% response rate and 10 meetings in just 30 days. ” — Jesse Forrest, Founder of CopywritingCrew.com.

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Don’t just embed a SlideShare presentation in your content. This SlideShare from Doug Kessler is a great example of a presentation that stands on its own. And they’re right. Advertising.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #6 Email Sender: SPSS Email Title: What if you had the power to increase campaign response rates and ROI? What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? will be presenting.

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HubSpot's CCO on Why We Need to Talk About Growth

Hubspot

Image 1: Comparison of total shareholder returns for customer experience leaders and customer experience laggards, source: Forrester Customer Experience Performance Index (2007–09), via McKinsey & Company.

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How to 10x customer engagement with webinar marketing

SpotMe Blog

Webinar marketing involves using online seminars and presentations to engage with your customers. Attendees can view and listen to the presentation from their own devices. As long as these features are easily accessible throughout your presentation, you can guarantee a successful webinar experience! #7 What is webinar marketing?

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Vidyard Launches Desktop Apps as Adoption of User-Generated Videos in Sales Accelerates

Vidyard

In addition to custom video messages and video emails, users can record walkthroughs of PowerPoint presentations, documents, web-based applications, and more. Forrester Research Finds that User-Generated Video Tools Are Here to Stay . Sales Teams Realize Significant ROI from User Generated Video.