article thumbnail

Content Intelligence Is Crucial For Keeping Up With B2B Buyer Demands

PathFactory

As Ryan Skinner, Principal Analyst at Forrester, put it: content intelligence is “technology that helps content understand itself.”. This means that websites backed by machine learning can respond to content consumption and engagement patterns of every individual user in real time (and at scale). Content intelligence in practice.

article thumbnail

Optimize Your Buyer’s Journey: A Data-Driven Approach

ClearVoice

According to MarketingProfs , the five most popular methods for improving conversion rates derive from data: Customer journey analysis A/B testing Usability testing Website personalization Cart abandonment analysis These methods rely on real user data, turning your website into a research lab.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Key To The Website Of The Future: Micro-Personalization

PathFactory

Why you need to use b2b content personalization to micro-personalize your website. Here’s the glaring problem with a website that is like a digital brochure: it’s centered on what your company offers, and not on your customer’s needs. Why attempts at website personalization are failing today’s buyers.

article thumbnail

Sales Pipeline Radio, Episode 120: Q&A with Peter Isaacson @peisaacson

Heinz Marketing

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I think probably the best example of that for you guys more recently is the Forrester Wave that recently came out. Yet another great episode on Sales Pipeline Radio! Peter: Sure. Peter: Sure.

article thumbnail

Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.

The ROI Guy

The Social Media ROI Calculator and related ROI research / articles and best practices can be found at: [link] Posted by Tom Pisello at 10:30 AM Email This BlogThis! Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research.

ROI 40
article thumbnail

Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.

The ROI Guy

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on&#.

article thumbnail

Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Latest Research. They do if they are.

SMB 40