21 stats show CMOs leap before they look at ROI
Biznology
JANUARY 14, 2013
Photo credit: Wikipedia. source: Forrester ). source: Forrester). When asked which attributes they will need to be personally successful over the next three to five years, 28% said technological competence, 25% said social media expertise and 16% said financial acumen. The average tenure of a CMO has increased from 23.6
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