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21 stats show CMOs leap before they look at ROI

Biznology

Photo credit: Wikipedia. source: Forrester ). source: Forrester). When asked which attributes they will need to be personally successful over the next three to five years, 28% said technological competence, 25% said social media expertise and 16% said financial acumen. The average tenure of a CMO has increased from 23.6

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Are the 4Ps Still Relevant or In Need of a Major Reset?

The ROI Guy

Today buyer is more empowered with: Information, leveraging the Internet and social media / peer recommendations to make more informed purchase decisions More ways to buy Products that are more personalized / customized for the individual. Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation.

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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

I have always found him an engaging, insightful, and a personal inspiration to many. Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC.

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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

I have always found him an engaging, insightful, and a personal inspiration to many. Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC.

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Let's Face It For Facebook: It's All About The Benjamins

Biznology

Image via Wikipedia. Like Forrest Gump's momma told him, "Stupid is as stupid does," the same applies to Facebook. The little person is who really matters here. Personally, I am looking forward to a long weekend where I don't have to think about Facebook unless I am using it rather than it using me. by Frank Reed.

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Grow Your Wiki

Buzz Marketing for Technology

Here’s another summary of all the tweets referencing my talk, created using Summize , a great tool that lets you search for twitter posts by topic, person, hashtag , etc. Digital Democracy. digitallearning. documentation. EDUCAUSE2006. encyclopedia. enterprise 2.0. Enterprise 2.0 conference. Enterprise Wiki. FASTForward '08.

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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Image source: Wikipedia. Send Personalized Video Emails. CX thrives on personalization. Marketers are using sophisticated tools powered by AI and machine learning (ML) to deliver personalized experiences to their target audience. Personalized videos are customized according to the characteristics of the audience segment.