Contently
MAY 13, 2024
According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. They’re one of the main avenues by which advertisers build personalized profiles about potential customers. For marketers, this could mean an imminent paradigm shift. Their goal is to hit 100% by the end of 2024.
Madison Logic
JANUARY 5, 2023
With supply-side inflation, continued international conflict, and tough decisions like budget cuts and layoffs disrupting day-to-day operations, organizations will require a more strategic marketing approach in 2023. Customer marketing will be critical in 2023. 2023 will be an exciting time for B2B marketers .
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Martech
JULY 30, 2021
Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. This shift from a reactive to proactive marketing approach is working well for many B2B companies.
Martech
JULY 14, 2022
A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. The goal is to streamline the “hand-off” of leads from marketing to sales. Efficiency across channels.
Oktopost
JANUARY 5, 2021
Our colleagues in digital marketing pick them up and utilize them to help inform and direct content. The use of the persona profiles that you create can and should touch and involve colleagues across the business. Through persona profiles, you are looking to build a caricature of the end user, of those involved in your ecosystem.
Litmus
MAY 4, 2021
Is your marketing organization ready for what’s next ? As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. Marketing has never been more complex.
Hubspot
JULY 15, 2020
We get it, one of the aspects that held smaller teams back from ABM in the past was the ability to parse through data and understand their true ideal customer profile (ICP). If you want to get even more laser-focused with your marketing budget, you can begin to divide your new TAL into tiers based on how valuable they may be to your business.
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