Biznology

SEPTEMBER 22, 2014

For salespeople, especially in B2B industries, its purpose is to establish relevance to prospects rather than interrupt their daily lives with cold calls and sales pitches. 55% of B2B buyers search for information on social media (source: MediaBistro ). 55% of B2B buyers search for information on social media (source: MediaBistro ).

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80

Biznology

JULY 26, 2019

Through the monitor system, they start talking to the trespasser, informing her or him that police have been called and they would be wise to depart immediately. I was told they once even spotted a prowling bear, which must be newsworthy in Pleasanton, about an hour’s drive from San Francisco.

Ethics 123

Ethics Case Studies Opt-out Forrester 123

Biznology

FEBRUARY 24, 2014

54% of people come to a website from a search engine (source: Forrester ). But subscribing to an email, downloading product information, registering for a trial offer or buying something from your site does. What do the numbers tell us about the importance of SEO? Here are 11 tips and tools to jump-start your SEO.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

NOVEMBER 24, 2014

54% of consumers find a website through natural search (source: Forrester ). KEYWORD RESEARCH: Search engines look for a relevant match to the keywords that a consumer writes in a search query. A Competitive Analysis informs keyword decisions and desired results. Words are the most important ingredient in SEO.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Biznology

DECEMBER 6, 2012

Since I started focusing on SEM for IBM, I have trained thousands of content producers, information architects, developers, metrics analysts, and executives on search. I even cowrote a book called Audience, Relevance and Search , intended to convince people of the importance of search in digital marketing and help them learn how to do it.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Biznology

NOVEMBER 6, 2013

Like the rest of Generation Live, he is comfortable with (over) sharing and expects instant access to games, information, media, and friends. Gen Live’s expectations for highly relevant and personalized content will rise. And he doesn’t have to be in front of a computer to be “live.”

Generation 80

Generation Planning Forrester SMS 80

Biznology

NOVEMBER 6, 2018

A fascinating new Forrester research report from finds that companies “waste a ton of money” on bad content that “buyers don’t want and sellers won’t use.” The full Forrester Report is available for download here.) Here’s my take on five content strategy recommendations. Video FAQs would fit right in.

Tactics 137

Tactics Video Marketing B2B Forrester 137