WebMarketCentral

AUGUST 21, 2007

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

MAY 1, 2006

Charlene Li at Forrester Research has put together a nice report on how businesses can effectively utilize blogging (free, but registration is required for non-clients), titled "Blogging: Bubble or Big Deal? " While there's no reason to doubt the accuracy of Forrester's consumer research, this statement is somwhat misleading.

Forrester 20

Forrester RSS Blogger Guidelines 20

WebMarketCentral

JUNE 1, 2009

Are the paths to information clear? Last October, Forrester Research released its Best and Worst of Brand Building Web Sites, 2008 Report. Website user goals Do the changes help users accomplish their goals on the site quickly and easily? Are we communicating a clear value proposition? Is our site organized for our visitors?

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

MARCH 16, 2009

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads. According to Forrester VP and principal analyst Laura Ramos , "B2B buying is fertile ground for emerging community sites, social networks, and user-contributed content.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

JANUARY 28, 2009

Case studies are currently the most common way to deliver this information, though there is still a production cost for the vendor and prospective buyers presume that only the happiest customers will have their stories published. So, industry publications, blogs, and analyst reports carry somewhat more weight than a company brochure.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

SEPTEMBER 4, 2008

by NxtERA Marketing Blog Ex-Forrester VP Elana Anderson provides five strategies marketers can use to harness, rather than manage, the social web for the benefit of their brands. Some of the information here is expected (e.g. How Can Marketers Harness The Social Web? Listening and sincerity are high on her list.

Social Media 20

Social Media Optimization Linkbait Media 20