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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Google Quality Ratings Guideline (Version 5.0). Google’s revised Quality Rating Guidelines document has found its way into public domain once again, covered in Search Engine Land and originally discovered through The SEM Post. Forrester’s New B2B Buyer.

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

Platform publishers such as Google, Amazon, Facebook and Apple now are eliminating third-party cookies in their products. Forrester Research defines buying groups as “audiences that are activated to find solutions to business needs that match the selling organization’s solutions.”

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SEO is the Top Skill for Digital Marketers

Biznology

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. SEM skills are rarer still, if my anecdotal evidence is right.

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See into the Future of Search Engine Marketing at SMX West 2017

QuanticMind

Now that we’ve learned from the Best and Worst of Paid Search in 2016 , let’s look ahead to the year’s biggest SEM trends. We also said goodbye to right rail text ads on Google search engine result pages , which were replaced with product listing ads (PLAs) for Google Shopping.

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Search Engine Advertising – Best & Worst of Paid Search 2016

QuanticMind

Register for the webinar featuring Forrester Research and receive a free copy of the full report. We’ve also seen Google finally decouple tablet bidding from mobile and desktop bidding – coincidentally enough, at a time when PPC analysis reveals that tablet clickshare is losing ground to mobile.

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How to get a Bigger SEM Budget

WebMarketCentral

Yet according to Forrester Research , "While 87% of B2B marketers we surveyed last year said that they use email in marketing, most lagged behind in adopting interactive tactics such as search (57%)." As an example, I was asked several months ago by a client to take over a floundering SEM campaign.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers.