Vidyard
JANUARY 11, 2018
When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71% Gen Xers: 58% Baby Boomers: 54% For millennials, video, be it live or asynchronous, is the next best thing to face-to-face. The use of video in emails has been shown to triple click-through rates, and increase response rates.
Aberdeen
NOVEMBER 5, 2019
In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years. Programmatic ads help you achieve better response rates because they target accounts only when they’re at the buying stage of their journey and on a device where buying is possible.
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Vidyard
JANUARY 11, 2018
When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71%. The use of video in emails has been shown to triple click-through rates, and increase response rates. The future is bright, loud, and interactive, what does the next generation of B2B buyers love?
Digital B2B Marketing
OCTOBER 15, 2013
Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Google still reigns as the king of search with approximately two-thirds of all US searches. If you are not already running search, start with Google. (My And they’re right. Yahoo/Bing.
EveryoneSocial
JANUARY 23, 2018
Google Trends for account-based marketing. The inherent issue with this approach is that the funnel gets smaller towards the bottom, so the vast majority of B2B leads — over 99%, according to Forrester Research — never become customers.”. For a while though as this strategy started gaining traction, many just saw it as a trend or fad.
Marketing Insider Group
FEBRUARY 5, 2024
Golden Steps ABA) SEO and Organic Search Stats Google processes approximately 7 billion searches daily, equating to about 81,000 searches per second. Moz) A staggering 90.63% of content receives no traffic from Google. Google) Over 25% of users click on the first Google search result. seconds over the past two decades.
Online Marketing Institute
JULY 31, 2009
These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc. Forrester® is a registered trademark belonging to Forrester Research, Inc. All rights reserved.
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