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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #6 Email Sender: SPSS Email Title: What if you had the power to increase campaign response rates and ROI? What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read).

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Marketing Automation: It’s Time You Got On Board

PureB2B

Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research. Etrigue’s comprehensive marketing platform allows you to nurture targeted leads and effectively manage marketing initiatives by monitoring and analyzing real-time reports.

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Marketing Automation: It’s Time You Got On Board

PureB2B

Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research. Etrigue's comprehensive marketing platform allows you to nurture targeted leads and effectively manage marketing initiatives by monitoring and analyzing real-time reports.