The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Adobe Experience Cloud Blog

MARCH 7, 2017

Here are a few that I’m particularly excited about: Embrace Customer-Centric Measurement To Optimize Business Performance— Rusty Warner, Principal Analyst, Forrester. Hear Gartner’s 8 Commandments for Strategic Dashboard Design— Martin Kihn, Research VP, Gartner for Marketing Leaders, Gartner. This one’s for you!

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Advertising Agencies Marketo Gartner Paid Search Agency 117

DemandBase

JANUARY 3, 2019

Gartner Digital Marketing Conference. Forrester B2B Forum. Forrester’s B2B Forum has the answer and will dive into the tactics and strategies that go into building marketing and sales experiences that revolve around the customer. The modern CMO is equal parts storyteller and data scientist. April 29-May 1, San Diego, CA.

Conference 55

Conference Account Based Marketing B2B Marketing B2B 55

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Heinz Marketing

JULY 2, 2018

I think probably the best example of that for you guys more recently is the Forrester Wave that recently came out. Really for category to really stand as a true category, you need a lot of things to happen, but one of the key milestones certainly is Gartner doing a magic quadrant and/or Forrester doing one of their waves around the category.

Account Based Marketing 41

Account Based Marketing Peer-to-peer DemandBase Forrester 41

Hubspot

FEBRUARY 24, 2015

Today’s CMOs will also “step forward and take responsibility for turning the enterprise toward the customer, evolving their role into the engine that fuels customer-centric company growth,” according to Forrester Research. 3) Be a Storyteller and a Storymaker. 1) Be a Data Wizard. 6) Be a Strong Leader.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

The ROI Guy

JULY 8, 2014

According to Gartner, worldwide IT spending was expected to reach $3.8 Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. And sure enough, Gartner had to once again lower their forecasts substantially. for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Sword and the Script | B2B

DECEMBER 28, 2022

According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Read more: Communications Influence with C-Suite Grows [Gartner Survey]. The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions. Case in point?

PR 75

PR Trust Marketing Stats B2B Marketing 75

Outgrow

MAY 30, 2023

Growth strategy – virality, content marketing, and cohesive storytelling 5. Sure, you can go and engage Forrester and Gartner on Dell, like they’ll do your homework for you and come back to you with like a simpler graph or positioning or whatever. Coping with copycats – staying focused and making adjustments 3.

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

Marketing Insider Group

MAY 4, 2021

Back in 2018, 66% of B2B buyers told Forrester that companies give them way too much content, and 57% said most of it is totally useless. Instead, improve your storytelling skills. That’s why people scroll past Google ads in favor of organic results (if they don’t have adblockers up). That means your content can’t be self-serving.

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Content Marketing Planning Content Paid Search Agency 363

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. Occasionally I feature examples of business storytelling that seem particularly effective and I wanted to highlight this 3-minute video by Dan Heath on behalf of the charity The Girl Effect.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Metadata

MARCH 16, 2021

So Forrester and Gartner actually ended up adopting the terminology that we coined. Or if you have Forrester, did that lady and say what you think, or you go to the biggest customer you have and tell them, what do you think is a good name for this category? My client was actually Gartner. Gartner was my client.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Golden Spiral

NOVEMBER 20, 2020

And I really thrived in like all my writing classes, all my English classes, um, ended up taking AP English as a junior and high school and just completely fell in love with storytelling more than just writing. I had this amazing teacher who my God, yes. To be in his nineties. Now he retired mr. Tremor. Mark Whitlock (00:07:44): Very cool.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Content Standard

NOVEMBER 2, 2015

You can get a refresh on the 6 content marketing trends to watch , and dive into content promotion , interactive storytelling , episodic content marketing , fringe social media platforms , and influence marketing , too. Then, turn to the trusted resources for evaluation: Forrester WAVE Reports. The Biggest Disruption, Obviously.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Content Standard

NOVEMBER 2, 2015

You can get a refresh on the 6 content marketing trends to watch , and dive into content promotion , interactive storytelling , episodic content marketing , fringe social media platforms , and influence marketing , too. Then, turn to the trusted resources for evaluation: Forrester WAVE Reports. The Biggest Disruption, Obviously.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40