Forrester, Gartner, Marketing and Marketing Automation

ANNUITAS Predicts – How Go-to-market Will Transform in 2024

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022. This may never change.

Marketing Analytics Tools

Marketing Analytics Tools Paid Search Agency Planning Budget Programs

10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024!

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! But how do you figure out what your consumers want or need?

Intent Data

Intent Data Intent Marketing & Strategy Marketing Strategy

How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data

Intent Data Intent B2B Sales ROI

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. Email campaigns: Leads exhibiting strong purchase intent can trigger automated email sequences.

Sales Qualified Leads

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead

Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Neolane “ Making the Business Case for Enterprise Marketing Software ”. Here's a bunch. Statistics include: • 16.5%

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads

Why Unifying Sales and Marketing is a Better Approach for SMBs

ClickDimensions

JULY 26, 2023

Previously, we discussed why the traditional approach to sales and marketing is becoming increasingly ineffective , and some of the challenges that SMBs face when trying to modernize their sales and marketing efforts. Page Contents Toggle What is a Unified Sales and Marketing Approach?

SMB

SMB Gartner Forrester Buyer's Journey

Why Simple Account-Based Sales and Marketing is a Better Approach for SMBs

ClickDimensions

JULY 26, 2023

Previously, we discussed why the traditional approach to sales and marketing is becoming increasingly ineffective , and some of the challenges that SMBs face when trying to modernize their sales and marketing efforts. Page Contents What is Simple Account-Based Sales and Marketing?

SMB

SMB Gartner Forrester Buyer's Journey

Marketing Automation “Gotchas”

SugarCRM

JANUARY 28, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Why Partner With SalesFUSION.

Marketing Automation Services

Marketing Automation Services Marketing Automation Automation Advertising Agencies

MarTech’s ABM experts to follow

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards.

Account Based Marketing

Account Based Marketing ABM DemandBase Marketing Analytics Tools

Marketing Automation Done Right

SugarCRM

FEBRUARY 18, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Nurture Marketing Sales CRM'

Marketing Automation Services

Marketing Automation Services Marketing Automation Advertising Agencies Automation

Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. These are conceptually quite different from the dimensions used in the Gartner and Forrester reports* , which are designed to illustrate competitive position. Clearly some adjustments were necessary.

Marketing Automation Services

Marketing Automation Services Lead Ranking Lead Scoring Vendors

Who Cares About Marketing Automation?

SugarCRM

FEBRUARY 25, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Why Partner With SalesFUSION.

Marketing Automation Services

Marketing Automation Services Marketing Automation Advertising Agencies Automation

14 Marketing Automation Benefits for 2014

SugarCRM

JANUARY 7, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Why Partner With SalesFUSION.

Marketing Automation Services

Marketing Automation Services Marketing Automation Advertising Agencies Automation

A Case for Marketing Automation

SugarCRM

FEBRUARY 11, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Email Marketing Lead Nurture Nurture Marketing Website Tracking'

Marketing Automation Services

Marketing Automation Services Marketing Automation Advertising Agencies Automation

Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification

Lead Qualification Lead Ranking Lead Generation Lead Scoring

So, You Want to Implement Marketing Automation…

SugarCRM

FEBRUARY 6, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Why Partner With SalesFUSION.

Marketing Automation Services

Marketing Automation Services Marketing Automation Advertising Agencies Automation

Revolutionizing Lead Generation with Automated Lead Qualification: A Data-Driven Guide

Only B2B

SEPTEMBER 18, 2023

Must Read: Sales Success Secrets: The Critical Role of Lead Generation and Appointment Setting Revolutionizing Lead Generation with Automated Lead Qualification: A Data-Driven Guide Lead qualification is the process of evaluating potential customers and determining their readiness to make a purchase.

Lead Qualification

Lead Qualification Lead Ranking Marketing Qualified Leads Lead Scoring

Is Predictive Marketing Now Mainstream?

Kabbage

OCTOBER 18, 2016

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. Predictive Completes The Marketing Stack.

Allocation

Allocation Budget Programs Marketing Automation Services Top of Funnel

Seven Tips to Make Your Marketing Automation Stick

SugarCRM

FEBRUARY 3, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Why Partner With SalesFUSION.

Marketing Automation Services

Marketing Automation Services Marketing Automation Advertising Agencies Automation

What is CRM and how does it support marketing?

Martech

JANUARY 25, 2022

And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. How a CRM platform helps sales and marketing teams collaborate effectively. of the market share.

Enterprise Management

Enterprise Management Work Management Marketing Management Paid Search Agency

Salesfusion Raises Marketing Automation Bar with Predictive Lead Scoring

SugarCRM

MARCH 5, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Why Partner With SalesFUSION.

Lead Ranking

Lead Ranking Lead Scoring Marketing Automation Services Marketing Automation

Salesfusion Customer Generates $1.5 million in Revenue from Marketing Automation

SugarCRM

FEBRUARY 20, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Why Partner With SalesFUSION.

Marketing Automation Services

Marketing Automation Services Marketing Automation Advertising Agencies Automation

Salesfusion Strengthens Sales Management Team, Wins New Business With Smart Marketing Automation

SugarCRM

MARCH 5, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Why Partner With SalesFUSION.

Work Management

Work Management Marketing Management Marketing Automation Services Marketing Automation

The yin and yang of martech

ClickZ

APRIL 29, 2020

30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. Where is marketing technology (martech) going? A lot has been happening with marketing technology this past year, and it doesn’t all point in the same direction.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management Budget Programs

Is Predictive Marketing Now Mainstream?

Kabbage

OCTOBER 18, 2016

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. Predictive Completes The Marketing Stack.

Allocation

Allocation Budget Programs Marketing Automation Services Top of Funnel

BANT Qualified Leads: Accelerating Your Sales Journey

Only B2B

JUNE 19, 2023

The BANT Sales Process: The BANT sales process follows a systematic approach to assess and qualify leads ( Marketing qualified or Sales qualified ). A study by Gartner revealed that an average of 6.8 Content marketing plays a significant role in attracting and engaging prospects who meet the BANT criteria.

Sales Qualified Leads

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads

Understanding the Artificial Intelligence Hype Cycle, in 5 Stats

Contently

MAY 23, 2017

In Gartner’s hype cycle , which ranks technologies based on how the market perceives them and how far away they are from mainstream adoption, machine learning is right at the tippy top. Speaking of getting left behind, Forrester does not pull punches when it comes to the impact AI can have. It’s not going away.

Marketing AI

Marketing AI Stats Marketing Automation Services Forrester

Integrate alters roadmap to adapt to changing B2B buying process

Martech

DECEMBER 8, 2021

.” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. We describe what B2B marketers are trying to do as ‘precision demand marketing.'” And that’s where a lot of marketers find themselves today,” he said.

Account Based Marketing

Account Based Marketing Buy Process Marketing Automation Services

Content + Intent Data: Informing Content Based on Interest

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent can be used as an ingredient in the determination of a Marketing-Qualified Account (MQA).

Intent Data

Intent Data Top of Funnel Intent Lead Ranking

How Social Data Can Help You Develop Buyer Personas

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. That’s Product Marketing 101. Developing Your Buyer Personas. Click To Tweet.

Buyer Personas

Buyer Personas Top of Funnel Enterprise Management Marketing Budget

7 Things You Can Learn from Influencers at Marketing Nation Summit

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Because, this year at the Marketing Nation Summit , we’re bringing 18+ influencer sessions to life.

Sales Management

Sales Management Account Based Marketing Planning ABM

CMO Spend in the Current Economic Climate and Plans for 2021

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. Another 59% used owned and earned digital channels such as social marketing, the website, SEO and mobile marketing.

Paid Content

Paid Content Spending Paid Search Agency CMO

3 Practices You Should Follow to Build Killer Content for Your ABM Strategy

Madison Logic

JANUARY 18, 2023

Content marketing is the way we speak to our customers about our brand and our solutions. Research from Gartner shows that meaningful personalization boosts the chances that a customer will make a high-quality purchase by 9%. Gartner finds that only 17% of buying groups’ time is dedicated to meeting with potential providers.

Account Based Marketing

Account Based Marketing ABM Work Management Marketing Management

25 Jaw-Dropping Marketing Automation Stats [Data]

Hubspot

NOVEMBER 18, 2011

Marketing automation is a hot topic among marketers these days, and even though we believe in the power (for both good and evil ) of marketing automation, there are still some people that are a little squeamish about the concept. The Marketing Automation Industry. Marketing Automation Challenges.

Stats

Stats Marketing Automation Services Marketing Automation Automation

Automating B2B List Building: Tools and Techniques for Streamlined Lead Generation

Only B2B

AUGUST 21, 2023

In the realm of B2B marketing, building a high-quality and targeted list of quality leads is paramount. According to a study by DemandGen , 74% of B2B marketers believe that accurate data is crucial for successful marketing campaigns. Marketing automation systems enable businesses to nurture and engage with leads efficiently.

Marketing Automation Services

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation

A Marketing Miracle

SugarCRM

DECEMBER 23, 2013

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Learn Marketing Automation'

Advertising Agencies

Advertising Agencies Paid Search Agency Marketing Automation Services Gartner

Optimize your Email Marketing

SugarCRM

JANUARY 21, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Why Partner With SalesFUSION.

Email Marketing

Email Marketing Advertising Agencies Optimization Paid Search Agency

B2B Marketing Communications

SugarCRM

MAY 21, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Communications appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. one_half_last].

Advertising Agencies

Advertising Agencies B2B Marketing Paid Search Agency B2B

B2B Marketing Solutions

SugarCRM

MAY 16, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Solutions appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Why Partner With SalesFUSION.

Advertising Agencies

Advertising Agencies B2B Marketing Paid Search Agency B2B

B2B Marketing Strategy

SugarCRM

MAY 9, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Why Partner With SalesFUSION.

Advertising Agencies

Advertising Agencies Marketing & Strategy Marketing Strategy B2B Marketing

B2B Marketing Blogs

SugarCRM

MAY 14, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Blogs appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Why Partner With SalesFUSION.

Advertising Agencies

Advertising Agencies B2B Marketing Paid Search Agency B2B

B2B Marketing Events

SugarCRM

MAY 12, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Events appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Why Partner With SalesFUSION.

Advertising Agencies

Advertising Agencies B2B Marketing Paid Search Agency B2B

Content Marketing Basics

SugarCRM

MARCH 7, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Nurture Marketing Social Media'

Advertising Agencies

Advertising Agencies Content Marketing Paid Search Agency Gartner

Inbound Marketing Blogging

SugarCRM

MARCH 5, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Nurture Marketing Social Media'

Inbound Marketing

Inbound Marketing Advertising Agencies Paid Search Agency Gartner

ANNUITAS Predicts – How Go-to-market Will Transform in 2024

10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024!

Webinars

Trending Sources

How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Webinars

How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals

Hard Data to Justify Your Marketing Automation Investment

Why Unifying Sales and Marketing is a Better Approach for SMBs

Why Simple Account-Based Sales and Marketing is a Better Approach for SMBs

Marketing Automation “Gotchas”

MarTech’s ABM experts to follow

Marketing Automation Done Right

Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Who Cares About Marketing Automation?

14 Marketing Automation Benefits for 2014

A Case for Marketing Automation

Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success

So, You Want to Implement Marketing Automation…

Revolutionizing Lead Generation with Automated Lead Qualification: A Data-Driven Guide

Is Predictive Marketing Now Mainstream?

Seven Tips to Make Your Marketing Automation Stick

What is CRM and how does it support marketing?

Salesfusion Raises Marketing Automation Bar with Predictive Lead Scoring

Salesfusion Customer Generates $1.5 million in Revenue from Marketing Automation

Salesfusion Strengthens Sales Management Team, Wins New Business With Smart Marketing Automation

The yin and yang of martech

Is Predictive Marketing Now Mainstream?

BANT Qualified Leads: Accelerating Your Sales Journey

Understanding the Artificial Intelligence Hype Cycle, in 5 Stats

Integrate alters roadmap to adapt to changing B2B buying process

Content + Intent Data: Informing Content Based on Interest

How Social Data Can Help You Develop Buyer Personas

7 Things You Can Learn from Influencers at Marketing Nation Summit

CMO Spend in the Current Economic Climate and Plans for 2021

3 Practices You Should Follow to Build Killer Content for Your ABM Strategy

25 Jaw-Dropping Marketing Automation Stats [Data]

Automating B2B List Building: Tools and Techniques for Streamlined Lead Generation

A Marketing Miracle

Optimize your Email Marketing

B2B Marketing Communications

B2B Marketing Solutions

B2B Marketing Strategy

B2B Marketing Blogs

B2B Marketing Events

Content Marketing Basics

Inbound Marketing Blogging

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