Focus Group Research Twitter Validation 
Webbiquity
DECEMBER 21, 2010
From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.
Conductor
JUNE 4, 2020
Read surveys, respond to reviews, do focus groups. Their vocabulary informs not only our keyword research but our page content as well. #4 There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube.
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Sprout Social
JANUARY 20, 2021
B2B buying is less about progressing through a stage-by-stage sales funnel and more about completing a set of non-sequential tasks : problem identification, solution exploration, requirements building supplier selection, validation and consensus creation. This is why B2B market research is critical.
Buzz Marketing for Technology
JULY 7, 2008
7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking. Your opinion is as valid as anyone elses, so come on. Television hit a tipping point - but channels (NBC) don’t. Go join that!
Single Grain
DECEMBER 9, 2019
Although neuromarketing may sound incredibly advanced, it’s nothing new or unusual; the term was coined in 2002 , although it’s only gained validity in more recent years. You can actually invest in high-level research to see how real consumers are responding neurologically to your real campaigns. How Does Neuromarketing Work?
Sprout Social
FEBRUARY 28, 2022
To better understand how a social media movement aligns with your values, you’ll need to put your research cap on. You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. Think of it as a speedy alternative to a focus group.
Martech Advisor
FEBRUARY 5, 2020
These offer highly detailed research on customer sentiment that can be converted into actionables via advanced feedback. While NPS offers a bird’s eye view of the Voice of the Customer, methodologies like focus group analysis and contact center data give you more granular insights.
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