Marketing Insider Group

JULY 14, 2020

Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations. Expand into other paid sources like social ads, PPC, or even televised commercials.

Marketing Strategy 295

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 295

Convince & Convert

APRIL 20, 2011

Our preference of city to country, work to play, beer to wine, restaurant to home cooking, video games to books, television to the outdoors, football to soccer, golf to baseball, etc. Equivalent Research Value. Let’s say a company decides to use Facebook as a market research tool. This is just to prove a general point.

Research 136

Research Television marketing ROI Social Media 136

Hubspot

FEBRUARY 13, 2015

Previous to Moskowitz’ research, companies were in the habit of seeing product development as a linear path towards one ideal item, as perfectly aligned with the desires of their customer base as possible. Research has shown that a failure to do this will result in a consumer becoming less engaged and procrastinating.

Work Management 28

Work Management Paid Search Agency Marketing Management Buyer Personas 28

Buzz Marketing for Technology

JULY 7, 2008

Television hit a tipping point - but channels (NBC) don’t. As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand. The advice isn’t wrong - but too simplistic. Go join that! advertising.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

MAY 18, 2012

One, “research” was released by “news organizations” Associated Press and I think it was CNBC if I recall correctly, that purported to show that 46 percent of Americans believe that Facebook is a fad. Jay : I mean it’s a focus group of one at that point, is it not?

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

seo.co

JANUARY 25, 2021

The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment…”. Research Your Audience. Whether it’s surveys, testimonials, or focus groups, it never hurts to ask!

SEO 115

SEO Lead Scoring Lead Ranking Content 115

Convince & Convert

FEBRUARY 22, 2016

A company would focus on innovating one or two products and spend a lot of time researching those products. This is where marketing team members start to be viewed more like customer service experts and drivers of new research and development. The last big switch will be in television. Sound familiar? The Final Frontiers?

Paid Search Agency 105

Paid Search Agency Advertising Agencies Mobile Advertising Marketing & Strategy 105

Buffer

JANUARY 2, 2019

Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. This along with other developments from social networks points to the rise of what we’re calling “ social television ” lead by the vertical video format.

Social Media 111

Social Media Trends Marketing AI Media 111

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. It is a framework that acknowledges a buyer’s progression through a research and decision process that ends with them making a purchase. You’ve come to the right place.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. It is a framework that acknowledges a buyer’s progression through a research and decision process that ends with them making a purchase. You’ve come to the right place.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

MAY 15, 2013

In the Don Draper school of marketing, a company would design a campaign, develop messaging (sometimes with the help from a focus group or two), agree upon an ad buy, then sit and wait to see what, if any, impact a given campaign had on customer growth, revenue, or awareness indicators.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Single Grain

AUGUST 9, 2019

To answer these questions, you need to research your target market thoroughly and develop solid buyer personas. On the contrary, creating buyer personas is a result of detailed research and analysis of your target market. Then, the client will start their research. This is not something based on guesswork.

Storytelling 102

Storytelling Buyer Personas Paid Search Agency Peer-to-peer 102