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LeadSloth
JULY 12, 2010
Until recently, it was hard for small businesses to be effective with online marketing because the tools were fragmented: you had to hire someone to do your website, get email marketing somewhere else, hire a search engine optimization (SEO) consultant, and figure out this social media thing. Mid-size Businesses.
LeadSloth
JUNE 23, 2009
It may be attractive to shift more budget to generating leads via your company’s website. I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. And that’s where Inbound Marketing comes in.
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LeadSloth
MARCH 16, 2009
ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). ActiveConversion provides reports on anonymous website visitors: they show the company name and activity. There are two ways to identify visitors: They fill out a form on your website.
LeadSloth
AUGUST 26, 2010
Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. I started researching this, and I found five ways to add Social Media features to Marketing Automation: Share to Social. Sales works with a CRM system, so integrating with the CRM system’s social features is a smart idea.
LeadSloth
MARCH 22, 2009
Basic lead scoring features are built into Salesforce.com, and data quality tools are available from vendors like Ringlead , CRM Fusion and Datatrim. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. Lead scoring based on attributes (e.g.
LeadSloth
JANUARY 14, 2010
Lead Management Features. These posts are about various online marketing topics: How to Get More Website Visitors. How to Increase Website Conversion. On the Genius blog I have some nice introductory articles, so I wanted to provide some links to those post here on the LeadSloth blog. Marketing Automation. Online Marketing.
LeadSloth
APRIL 15, 2009
I was impressed with FormAssembly: they have a cool-looking form builder that has lots of advanced features in a user-friendly package. You can edit the properties of the form fields, and set the advanced features (such as label placement or calculated fields). Advanced Features. Conclusion.
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