Heinz Marketing

JUNE 27, 2022

Apple is now allowing people to choose if they want an app to be able to track them with their App Tracking Transparency feature, and people are often understandably saying “no”, resulting in companies like Facebook feeling the pain in lost revenue. Transparency isn’t a bad thing, and with the knowledge, some are opting in.

Privacy 80

Privacy Privacy Protection Opt-out Opt-in 80

Sprout Social

AUGUST 21, 2023

We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. For example, the United Nations Educational, Scientific and Cultural Organization (UNESCO) published the first global standard on AI ethics in November 2021: The Recommendation on the Ethics of Artificial Intelligence.

Marketing AI 90

Marketing AI Ethics Work Management Marketing Management 90

DotDigital

JUNE 14, 2021

Organizations at every level, are developing new, more agile, digital marketing strategies. But digging deeper, there is much to celebrate as responsible marketers are rewarded for valuing personal data and building customer trust. What’s more, the announcement is a preview of features set to be released in September 2021.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Convert

MARCH 7, 2023

So if you’re a privacy conscious die hard Google user and planning to stick to GA4 to analyze your A/B tests, then this post is for you! Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features. Can Google Analytics Be Trusted When It Comes To Privacy? Because Google could.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Martech

MAY 18, 2022

There are great free and paid solutions that allow organizations to balance valuable data collection with privacy and compliance. Apart from the new user interface, which many find challenging to navigate, there is a laundry list of issues with the feature set in GA4—from no bounce rate metrics to a lack of custom channel groups.

Marketing Analytics Tools 97

Marketing Analytics Tools Privacy Privacy Protection Paid Search Agency 97

Hinge Marketing

MARCH 12, 2020

Unfortunately, many organizations struggle to translate their hard-earned expertise into an engaging and productive website. That means building in features that address every point of the sales funnel, from first-time, casual visitors to companies that are ready to buy. Your website should facilitate both of these goals.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. For instance, you would want to exclude users who are part of your organization. And that’s a problem.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52