Customer Experience Matrix

FEBRUARY 12, 2009

The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms. Three of the five core demand generation functions are clearly there: outbound email, Web forms, and lead nurturing campaigns.

Pricing 120

Pricing Price Impressions Marketing Management 120

markempa

NOVEMBER 7, 2007

After a long partnership with MarketingSherpa as a featured speaker and presenter at their B2B marketing summits, we made the decision to be acquired by MECLABS Group, the parent company of MarketingSherpa and MarketingExperiments. So that's why many of you probably don't know what I do in my day job as CEO of InTouch.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Companies Work Management 120

markempa

NOVEMBER 8, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! It begins with the mindset that lead generation is really a conversation rather than a series of campaigns. Who owns the lead nurturing process.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

The Lead Agency

APRIL 5, 2018

In your marketing, it is your responsibility to highlight the key features of your product, as well as any added customer benefits. Some of the promotional activities used by marketers around the globe include: advertising, telemarketing, publicity, short-term sales offers, publicity or direct marketing.

Marketing Mix 67

Marketing Mix Enterprise Management Work Management Marketing Management 67

markempa

MAY 8, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

markempa

NOVEMBER 8, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Work Management 120

Work Management Marketing Management Lead Generation B2B Sales 120

markempa

APRIL 3, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! The article also features comments from my friends Mac McIntosh and Jill Konrath. The first part is finding them, the second is engaging them.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 13, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Relevance is one of the most difficult things to achieve with lead generation programs but trigger events can help a great deal.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JUNE 16, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! He features my recent book launch as a direct to consumer news release case example.

PR 120

PR Lead Generation Rules Generation 120

markempa

MAY 23, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! MarketingProfs featured an article by Rob Engelman called, Seven Strategies for the New Year.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

FEBRUARY 28, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Features and benefit are cool, but sooner than later everyone’s car has the same features anyway.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JUNE 7, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! MarketingSherpa published a great case study that explains how landing page design impacts lead generation results.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

markempa

APRIL 24, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! When it comes to lead generation, the dating analogy is nothing new. Comments On Lead Nurturing: Looking for a "hot" date?

Lead Nurturing 120

Lead Nurturing Lead Generation Lead Scoring Lead Ranking 120

Heinz Marketing

APRIL 22, 2019

We’ve featured an impressive list of guests and will continue to do so. “ The unsung hero – lead nurturing. We are featuring some of the best and brightest minds in B2B sales and marketing today is absolutely no different. It’s live every Thursday at 11:30 a.m.

Top of Funnel 62

Top of Funnel PointClear Work Management Marketing Management 62

Hubspot

JANUARY 7, 2013

Visitors will leave your page faster than they hang up on telemarketers. They’re simple, feature lots of white space and have a clear call-to-action that easily guides visitors towards their next move. Lead nurturing doesn’t have to be difficult. Keep it in house. The reason they’re so brilliant? 1) Segment your lists.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Unbounce

JULY 2, 2019

Which solutions and features do I offer? According to Single Grain , some of the most important lead nurturing content practices include: Adjusting content to your sales funnel Personalizing your content Using marketing automation Doing follow-ups. The “hotter” the lead, the more information they need.

Work Management 111

Work Management Marketing Management Marketing Automation Services Planning 111

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Are there program management features or services to monitor, analyze and optimize your campaigns?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Online Marketing Institute

JULY 31, 2009

When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality. The data has to flow back and forth and not dirty up the pipeline with raw leads. 6) SFA integration — ditto the above.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

accelerate agency

AUGUST 4, 2021

In a nutshell, outbound marketing involves actively pushing messaging out to prospective customers and clients, including seminars, telemarketing, and trade shows, for example. Lead nurturing workflows. 9 tips and tricks to support your B2B inbound marketing strategy.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Rollworks

JUNE 3, 2018

That explains why marketers also said that lead nurturing was one of the most important features in a marketing automation system: ( Source ). This is why it’s critical to use a platform that allows for both inbound lead nurturing and outbound lead nurturing.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Oktopost

JUNE 5, 2019

Examples of outbound marketing include telemarketing (“cold calls”), paid mailings (both electronic and “snail mail”), advertising (banner ads, radio ads, billboards, etc.) Show of hands, please: Who likes telemarketers and unsolicited emails? Telemarketers, banner ads and mass media ads are expensive. What, no one?

Paid Content 117

Paid Content Top of Funnel Enterprise Management Telemarketing 117

Online Marketing Institute

JULY 31, 2009

The online medium gives plenty of new opportunity - video, rich interative demos, comparator tools, etc. -- to SHOW the differences, features and benefits rather than talk about them in general terms -- like "Web analytics." and provides a closed loop system for measurement.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Anteriad

APRIL 25, 2023

Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. Lead scoring A methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. This most often occurs with software and electronics.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. Lead scoring A methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. This most often occurs with software and electronics.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

APRIL 4, 2023

I know what you might think – “Ugh, telemarketers, no thanks!” Outbound lead generation is all about being strategic and personalized in your approach. These tools offer extra features like the InMail feature, allowing you to send messages to users, not on your connection list.

Lead Generation 52

Lead Generation Sales Management Marketing Automation Services Sales Qualified Leads 52