Customer Experience Matrix

MARCH 11, 2008

This brings us to eglue , which offers “real time interaction management” (my term, not theirs): that is, it helps call center agents, Web sites and other customer-facing systems to offer the right treatment at each point during an interaction. Eglue can use standard database queries or Web services calls to capture interaction data.

Work Management 120

Work Management Ideal Customer Profiles Marketing Management Rules 120

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

DECEMBER 10, 2013

In fact, one of its tag lines is “easily track, analyze, and take action on live customer data”, which is a pretty decent statement of the CDP value proposition. Tag lines notwithstanding, Woopra wouldn’t qualify as a CDP if it only tracked Web behavior. But Woopra offers the core CDP function of building a multi-source database.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

Customer Experience Matrix

APRIL 18, 2012

Indeed, Marketo already had a reasonable set of B2B social marketing features. Here’s the chart I built last December in a post comparing social marketing features across the industry. Rather, it adds B2C features that might will enable Marketo to penetrate a new set of accounts. Pardot added features for search marketing.

Act-On 120

Act-On Marketing Automation Services Marketo Buy 120

Customer Experience Matrix

JUNE 2, 2009

Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. add social media data to prospect profiles. It analyzes the results to identify key events and to build consolidated profiles with its best guess at the correct current information.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

SEPTEMBER 26, 2013

As customers interact across more channels, marketers need to not just meet them in every new location but recognize them and carry on a continuous conversation from one touchpoint to the next. CDP features may eventually converge, but for now the systems differ in many small ways that make a big difference. Details count.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

NOVEMBER 18, 2011

The first wave of marketing automation features for social media is now several years old. Beyond the execution technology itself, these features will require substantial increase in analytical horsepower to make sense of the results. But marketing automation vendors haven’t built many special features to make video easier to use.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. This means that a system for both will include several features needed by only one group or the other. Of course, the bells and whistles wouldn’t matter if the core features were poor.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JUNE 9, 2009

Features include: - a ranked prospect list, based on measures of interaction intensity (represented by one, two or three flames) and prospect value (up to three stars). a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

FEBRUARY 4, 2009

But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Pricing for a full-featured system was $597 per month—quite a bargain. The company has a low profile but has been selling its demand generation product for nearly ten years.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

FEBRUARY 25, 2009

Instead, links embedded in a Genius-generated email point to a proxy server that relays the visitor to company Web pages but keeps a record of the interactions as they pass through. Note: in addition to the original proxy server technology, Genius also now offers a tracking solution based on inserting conventional tags into Web pages.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MAY 28, 2008

The main marketing application of this work has been building business and consumer profiles with information from public Web sources. Some of these applications resemble the integration-enabled interaction management offered by eglue (click here for my post). Tags: customer data integration interaction management.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 14, 2017

Since then they’ve added many new features and grown to about 50 customers. Customer data can be acquired through the vendor’s own Javascript tags, mobile SDK (new since 2015), API connectors, or file imports. Profiles are automatically enhanced with product affinities and scores for purchase intent, engagement, and retention.

Features 120

Features Enterprise Management SMS Multi-Channel 120

Customer Experience Matrix

JANUARY 24, 2018

To do this I’ve come up with a a small list of features that relate directly to working with particular data sources and supporting particular applications. In other words, read these items as meaning: if you want your CDP to support [ this data type or application ] then it should have [ this feature ]. Base Features.

Work Management 166

Work Management Marketing Management Vendors Ideal Customer Profiles 166

Customer Experience Matrix

OCTOBER 18, 2012

The crown jewel turned out to be RightPoint, a pioneering real-time interaction manager since renamed Interaction Advisor. This is already a contrast to B2B marketing automation, where the database is part of the system and structures are largely limited to contacts, accounts, and marketing interactions. Neat trick.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Interactive Marketing Enterprise Management 120

Customer Experience Matrix

FEBRUARY 16, 2017

I probably wasn’t helped by Zaius’ Web site, which calls it a “B2C CRM” and then lists single customer view, real-time marketing automation, and cross-channel attribution as its main features. It has connectors to gather data from Shopify and Magento ecommerce systems and the Segment , Tealium and Google tag managers.*

Top of Funnel 168

Top of Funnel Marketing Automation Services Ideal Customer Profiles Enterprise Management 168

Customer Experience Matrix

SEPTEMBER 27, 2014

This definition distinguishes CDPs from traditional marketing automation products, which do their own execution, and from real-time interaction managers, which lack persistent data stores. The system has two main capabilities, which are to maintain customer profiles and to deliver targeted messages. to a specified customer segment.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Advertising Channels 120

Customer Experience Matrix

MAY 27, 2014

The story here is a combination of accessibility and sophisticated features. This degree of control is usually reserved for advanced interaction management systems. Here are some quick sketches of products you may want to explore in more detail. • 4-Tell offers low-cost, easily-installed product recommendations for online retailers.

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

Customer Experience Matrix

JULY 14, 2009

Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. I commented last month that more Web content management system (CMS) vendors are adding marketing automation features. Companies running several separate analytical systems may need several sets of tags.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120

Customer Experience Matrix

NOVEMBER 28, 2012

x+1] originally began as Poindexter Systems, which offered real-time Web ad optimization based in predictive models and anonymous user profiles. But first let's look at [x+1]’s features that are not found in a typical real time decision manager. It can also capture Web traffic via the Javascript tags and server-to-server connections.

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 15, 2012

real time interaction managers), which are used to select the best treatment during a Web visit, telephone call, or other interaction. To gather this information systematically, I need a framework that lists standard features and options within those features. The systems returns tags, IDs or URLs but not actual content.

Marketing Management 120

Marketing Management Marketing Automation Services Multi-Channel Touchpoints 120

Customer Experience Matrix

JULY 28, 2009

Although their Web site is tagged as “on demand marketing automation”, they have in-house staff to build, run and analyze client databases, plus compiled consumer and business files that can provide prospect lists or enhance customer records. This is an impressive set of features. Back to Entiera.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MAY 20, 2009

Summary: basic demand generation features are close to a commodity. The more sophisticated vendors will of course continue to add features, but it’s not clear that most marketers will be interested in the additional capabilities or be able to handle the added complexity. This brings us back to features.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

Customer Experience Matrix

MAY 15, 2008

Like the demand generation systems, SAS and Speed-Trap can record anonymous visits and later connect them to personal profiles once the user is identified. The transition may be nearly imperceptible since it will employ technologies that already exist, such as recommendation engines and interaction management systems.

Demand Generation 120

Demand Generation Demand Marketing Automation Services Marketing Management 120

Customer Experience Matrix

NOVEMBER 15, 2009

Summary: a new Aberdeen Group report argues that Web content management systems should add customer management features and will ultimately compete with traditional marketing automation products. If I read Michiels correctly, he believes that one integrated system will execute the interactions across all channels.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

NOVEMBER 27, 2006

search words), on-site behavior (previous clicks), and profiles (based on earlier visits or other transactions with the company). account for interactions among variables: this is a technical issue and one where vendors who use different test designs make claims that only an expert can assess.

Work Management 120

Work Management Marketing Management Multi-Channel Vendors 120