Paul Gillin

JANUARY 2, 2015

10 Tips for Expanding Your Social Authority in 2015 – Midsize Insider, Jan. Organic Facebook Marketing Is Dead; Think Customer Service Instead – Midsize Insider, Dec. Organic Facebook Marketing Is Dead; Think Customer Service Instead – Midsize Insider, Dec. Here’s a roundup of what I’ve been musing about.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

AUGUST 26, 2011

million Facebook likes by boring people. New York Life has carefully cultivated more than 100,000 likes on Facebook. “We We believe 60% of our Facebook fans are prospects,” Weiss said. Farmers Insurance for example, hasn’t accumulated 2.3 I actually think insurance is a fascinating business.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

JULY 18, 2012

It may not be as fun as Facebook, but it has so much utility, particularly for B2B professionals. I picked up a bunch of tips from it, and I teach seminars on this topic! I love LinkedIn. Alan Belniak of PTC has just posted a free e-book about how to get the most from LinkedIn. Here’s an introduction on Alan’s blog.

Linkedin 50

Linkedin Profiling Facebook Tips 50

Paul Gillin

MARCH 10, 2011

LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. Spamming isn’t a problem, particularly in the moderated groups, and there’s none of the frat boy histrionics that you find on Facebook. Facebook is about mass, but LinkedIn is about focus, which is one reason it rocks for B2B. Find People.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Whether it’s a coupon, shopping tip, reference source, comparison engine or something else, you’ll need to address the needs of this rapidly growing mobile audience. and Twitter. and Twitter.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

JANUARY 16, 2012

Speakers at Lotusphere today offered tips on rolling out collaboration platforms to employees who aren’t accustomed to the concept. Liew told of one product manager who spotted a post on the company’s Facebook page that he couldn’t decipher: “Holi hay ghar me mat bhetto.”

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

DECEMBER 9, 2011

My attitude is to let people use their breaks to develop a Facebook account or check their Gmail so they can get used to how computers work,” Marx says. Ed Marx’s Social Network Success Tips. The social network is spread through peer referrals without the benefit of a mandate from the IT organization. “If Don’t mandate; elevate.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

MAY 27, 2010

IT pros swap tips and tricks, review products and upload video tutorials. Those early outposts looked little like the Facebooks and LinkedIns of today, though. Spiceworks sells advertising space on the software console its members use to monitor their networks. As the community grows, so does the value of the resource to all involved.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

MARCH 8, 2013

A client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing. This is more than your standard chalk talk.

Video Marketing 50

Video Marketing Hubspot Mobile Marketing SEO 50

Paul Gillin

APRIL 13, 2011

Regardless of the size of the event, set up a Facebook page or create a dedicated event sub-page under your Facebook page. The average Facebook member has 130 Facebook friends. Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail.

Social Media 50

Social Media Promotion Media Landing Pages 50