strategy Facebook Related Topics 
The Effective Marketer
JANUARY 31, 2012
An example of this is setting up your Twitter updates to automatically feed into your Facebook company page. For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. Semi-automatic feeds require intervention. Inappropriate style.
The Effective Marketer
APRIL 26, 2012
A recent study published on Marketing Journal titled “ Seeding Strategies for Viral Marketing: An Empirical Comparison ” (requires registration), by Oliver Hinz, Bernd Skiera, Christian Barrot, & Jan U. The authors attribute the fourth component, Seeding Strategy , the higher weight. The Optimal Seeding Strategy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Effective Marketer
NOVEMBER 18, 2011
Even the receptionist with her Facebook updates is creating content. If you are thinking about putting together a social media policy, for example, it would have to follow the brand strategy for your company. You’re not doing passive marketing anymore, you’re actively seeking out, enticing, educating, and engaging your audience.
The Effective Marketer
MAY 9, 2011
Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. Like Be the first to like this post.
The Effective Marketer
JANUARY 19, 2012
I’d recommend a strategy that links pond’s cold cream to matrimony– a veiled promise. That includes paying attention to comments on your blog , using your Facebook Fan Base to test new ideas, monitoring Twitter feeds, and more. “The Rejected”. Faye: Well, I’ve done everything but finish the report.
The Effective Marketer
JULY 21, 2009
Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) I’m not saying that you shouldn’t use it but I am simply cautioning you to use it as part of your overall strategy. How will we measure success?
The Effective Marketer
SEPTEMBER 20, 2010
Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. This entry was posted on Monday, September 20th, 2010 at 9:00 am and is filed under Communication , Marketing Strategy , Social Media. Marketing News article, Marketing Across the Americas (requires login).
Expert insights. Personalized for you.
100 
Let's personalize your content