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Golden Spiral
AUGUST 4, 2022
Amidst it all, Google’s desire to appease advertisers and keep its $200 billion advertising engine dominant – which accounts for 81% of its revenues – has never been higher. In what must be a new feeling for the search giant, Google finds itself caught in the middle.
Outbrain
JULY 3, 2019
Advertising is distributed in many ways, including print (magazines, flyers, direct mail), digital (internet, mobile, email), visual (TV, billboards, catalogs) and audio (radio, robocalls). Since the very first online banner ad , published in 1994, digital or online advertising has become something of a behemoth. Affiliate Advertising.
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Convince & Convert
MAY 25, 2010
It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005. Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S.
Martech Advisor
FEBRUARY 4, 2020
Facebook has grown by leaps and bounds in the last fifteen years. As Facebook celebrates its 16th anniversary, let’s look at the key events that define Facebook’s groundbreaking journey that started in 2004. By the end of 2004, Facebook had already reached the one million user milestone. Pre-Facebook Days.
Convince & Convert
APRIL 1, 2010
Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. But then it gets even worse.
Convert
FEBRUARY 9, 2021
Back in 2014 Facebook was on the receiving end of severe backlash when it revealed that it had grouped users into an “emotional contagion” study that blatantly manipulated emotions by showing “optimistic” or “depressing” feeds to those who were chosen. The truth is, marketing is the art and science of impacting emotions.
B2B Digital Marketer
OCTOBER 5, 2020
B2B Digital Marketing Has Never Been Easier. B2B Digital Marketing started as early as the internet boom in 1990’s. However, compared to that time, access to the internet and digital resources is much easier now and provides companies more opportunities to get into digital marketing. Memorable Quotes.
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