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10 Ways to Use Social Networks for B2B Marketing

Webbiquity

Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. However, friending someone on Facebook is widely viewed as a deeper level of social networking connection. Only the gauche and boorish would try to friend someone on Facebook that they have no prior connections to. Expand your online presence.

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What You Gain (and Lose) With Ungated Content

Contently

Marketers got fat on free traffic from Facebook and Twitter, only to see the organic reach of those platforms collapse as social networks began to monetize their user base. Ultimately, ungating content shifts the motivation from a promise to satisfaction. The problem. We know we’ll need multiple touch points. “We

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Optinmonster states that “research gets millions of shares on Facebook.” 79% of B2B buyers share white papers with their coworkers. One of our favorite content marketing ROI case studies comes from Tiger Fitness. Industries that blog tend to reach 55% more web traffic. Optinmonster). Optinmonster). Blogging Stats.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com. Some perceived this "new" practice to be frivolous.

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How to Calculate Social Marketing ROI

Paul Gillin

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. We’re conflicted about the whole ROI debate.

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15 B2B case studies show how content marketing drives ROI

Biznology

21% say they are successful at tracking ROI (source: Ad Age ). They show how content marketing drives ROI with B2B businesses who: Know their audience. ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool.

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The Ultimate Inbound Marketing Glossary

SmartBug Media

Not only is it a search engine dishing organic traffic to a website, but its analytics are also key to reviewing data and determining your marketing strategy. Watch as your leads change lifecycle stages and track them to understand their ROI and how they can be re-engaged. Customer referrals are some of the top drivers of sales.