Why Content Marketing Beats Advertising (Almost) Every Time
Marketing Insider Group
MARCH 16, 2021
Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. Positive ROAS (return on ad spend) is minimal for companies. Advertising evolved significantly since its inception, and it’s all around us—online, TV, radio, billboards, magazines, and so much more.
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