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Biznology

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Blog2Social makes bloggers a marketing one-man band

Biznology

To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze.

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RIP, Fleets

Biznology

However, the abrupt and very quick axing of Fleets just eight months after its release leads me to raise two bigger industry-wide questions: Why do social media platforms feel they have to copy each other? Why do social media platforms feel they have to copy each other? Hashtags are a great example of true social media innovation.

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Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. Social sellers started using LinkedIn groups as a way to spam group members with unsolicited sales pitches. It’s how a thriving community works.

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5 Ways to Get the Most From Google+ Communities

Biznology

But this post is about using Google+ communities, which are fast becoming the a hotter version of Facebook groups. While the world’s least-understood social media network might not have the 1.1 billion members of Facebook, recent studies have found that around 26% of internet users have a presence on G+. Tag Your Posts.

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Slow and steady content-creation wins the Google Search race

Biznology

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” The art of narrative storytelling via social media marketing. ” Morning Runs.

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Search isn’t about search anymore, it’s about social

Biznology

Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. It’s worth it!

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On the limits of personalization

Biznology

This involves powerful analytics, tagging, content strategy, data science, and artificial intelligence (AI). It is kind of creepy for Google and others to share our search histories with affiliate sites that cue into our cookie profiles to display ads about our search histories. To be sure, it is complicated. Costs of personalization.