Convince & Convert

DECEMBER 27, 2013

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Listen Now.

Practices 167

Practices Best Practices Paid Search Agency Skype 167

Convince & Convert

OCTOBER 17, 2011

Previously, I spent a great deal of time trying to meet everyone in the world’s of social media and PR. Here are three ways I’ve started listening to and learning from those outside the social media bubble: Facebook Stalking. Facebook on the other hand offers more demographic and topical variety. What pages do they post on?

Social Media 148

Social Media Media RSS Work Management 148

B2B Marketing Savvy

AUGUST 18, 2009

If you like the read, please subscribe to my RSS feed. Commentaries on Facebook, Twitter… telephones and Earth’s own aliens- and giants like Buffett, Apollo 11 and the BBC. MIT Technology Review : “Privacy in the age of Facebook”. THE BONUS ROUND. (Video) Kevin Spacey explains Twitter to Letterman.

Twitter 40

Twitter Facebook RSS PR 40

Scoop.it

JULY 13, 2023

RSS feeds offer an easy way to stay updated with every piece of content a site has published. If a website offers an RSS feed, then you will be notified whenever a post goes up. The platform searches Facebook, Twitter, LinkedIn, Instagram, and other social media content.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Convince & Convert

MAY 10, 2013

The RSS feed is: [link]. The first step they took was to give each local office its own social presence with a Facebook page and a Twitter account. Social Media Stat of the Week: 665 million daily Facebook users. Facebook has grown the top line of users but remained steady at 71% mobile usage. Listen Now .

Social Media 141

Social Media Activities Media Skype 141

Convince & Convert

JUNE 29, 2010

More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook) 3. More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook)&# Jay- How does this play into our supposed need for curation? More people making stuff (100 million bloggers can’t be wrong) 2.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

The Point

NOVEMBER 16, 2011

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.)

Social Media 100

Social Media Demand Generation Agencies Media Lead 100

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Use Twitter. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google. SEO the blog.

RSS 100

RSS Digg Tagging Blogger 100

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. So, there’s a built-in aggregator that I can set up to suck in all the RSS feeds of all the blogs to which I contribute, including Twitter. Image via CrunchBase. What we do own is our own properties.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Webbiquity

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

Social Media 100

Social Media Media Digg PR 100

Scoop.it

APRIL 4, 2019

Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. You can add important sources through RSS feeds and social media monitoring. This way, your PR team can rely on all employees to be their eyes and ears! Engaging, dedicated content hubs. With Scoop.it

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Webbiquity

APRIL 10, 2017

RSS Readers. Create a curated stream of news and posts from any number of RSS feeds, including publications; blogs; YouTube channels; topics, competitors and brand mentions (through Google Alerts); and internal business content. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” ” — PR Daily.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Biznology

SEPTEMBER 21, 2016

At this point, American Experience was just starting to understand the power of social media, and I asked if I could use the series’ Twitter and Facebook channels as a way to document the ride. Recently it has been very focused on Facebook Live production techniques and tips; we’re working on a mobile production kit for teams to use.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Convince & Convert

NOVEMBER 15, 2013

The RSS feed is: [link]. via NissanUSA Facebook. A social PR agency handles the brand-building efforts , like the global auto shows that are more about the brand of Nissan and less about the actual vehicles. What has over 1 billion users and is about to overtake Facebook ? Listen Now. Find us on iTunes: [link].

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

B2B Marketing Savvy

SEPTEMBER 21, 2009

A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like. Twitter for B2B, Specifically. B2B Case Study: PR. Twitter Blurs the Line Between Adv, PR, Marcom. Twitter Blurs the Line Between Adv, PR, Marcom. B2B Twitter Case Study. Analytics for Reach and Impressions.

Social Media 40

Social Media Twitter Research Media 40

Convince & Convert

NOVEMBER 22, 2013

The RSS feed is: [link]. via Jim Beam Facebook. Jason was working in PR in the restaurant industry when MySpace tanked and Facebook rose to glory. Then the day Oprah announced she was joining Twitter, that same CMO basically said, “Jason, you’re doing social media.” Listen Now. Tweetable Moments.

Skype 130

Skype Social Media Work Management Storytelling 130

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Convince & Convert

FEBRUARY 19, 2010

You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there. Then you dash to Facebook to see what’s going on there. Twitter Without the Hassle Want to know who has signed up to follow you on Twitter today? Then Linkedin. Maybe your blog. Sound familiar?

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MARCH 15, 2013

The RSS feed is: [link]. While Jake is the sole social media manager for Garmin, he has been able to enlist the help of other PR companies and friends to answer questions and offer advice in the industries that Jake is not as familiar with. She was mentioned on Twitter every 27 seconds during SXSWi. Listen Now .

Communities 138

Communities Mobile Advertising Emarketing Stats 138

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

The Point

NOVEMBER 28, 2011

Use Google Alerts, social media, and your PR agency to help spot potential topics. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook. Then assign those categories to specific contributors, aligned by subject matter expertise. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

RebelMouse

FEBRUARY 13, 2019

Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. Elegant Management of PR and News. This provides a clean workflow for the PR team to work with the Site/Marketing team efficiently.

Enterprise Management 40

Enterprise Management Branding Brand Identity Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. Elegant Management of PR and News. This provides a clean workflow for the PR team to work with the Site/Marketing team efficiently.

Enterprise Management 40

Enterprise Management Branding Brand Identity Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies Bring Together All Your Enterprise Content — Social/Blog Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it.

Enterprise Management 40

Enterprise Management Branding Brand Identity Marketing Automation Services 40

Chris Koch

MARCH 19, 2010

For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. Some monitoring tools let you segment the different types of social media to determine where conversations are happening—such as blogs vs. Facebook. Gather research. See the distribution of conversation.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Hubspot

MAY 25, 2011

But once you've put that great, PR-worthy content out there into the online world, are you making it easy for interested media folks and bloggers to contact you about it? One of the best ways to maximize your business' potential to generate inbound PR coverage is through a carefully crafted social media newsroom.

PR 28

PR Social Media Media Blogger 28

Convince & Convert

AUGUST 24, 2012

Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.). The RSS feed is: [link]. ” That type of clarity from Twitter is welcome to us. Getting sort of clarity and a sense of roadmap from Twitter is actually good.

Social Media 115

Social Media Media API Twitter 115

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. You're almost to the point of sale.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. Twitter Feed = Police Scanner (ie, unfiltered chatter from across many bands). Twitter Post = Graffiti (splashes/bursts of unfiltered signals and noise).

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. Twitter Feed = Police Scanner (ie, unfiltered chatter from across many bands). Twitter Post = Graffiti (splashes/bursts of unfiltered signals and noise). Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

Social Media 40

Social Media Digg PR Media 40

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Social Media results can’t be measured False.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MARCH 25, 2010

Need to see the increase in Twitter followers over time? Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117