Remove Facebook Remove Mobile Advertising Remove ROAS Remove Studies
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Ready To Advertise Online? 7 Strategies To Get Started

Marketing Insider Group

Sooner or later, you have to decide how to advertise online if you want to grow. A recent study found that brands overestimate ad conversions by 4,000%. Here we give seven strategies to guide your online advertising. Advertise on effective channels, work with micro-influencers, and make your ads engaging.

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Social Advertising is on the Rise for Retailers

Porch Group Media

Social advertising is an important channel for most retailers. Today’s consumers are online, mobile, and social. As social advertising matures and in order to take advantage of new ecommerce opportunities from Covid, retailers are ramping up their spend in social. Facebook Outperforms Other Platforms.

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How Performance Marketing Works [+ 6 Tools You Can Use]

Hubspot

The better and quicker you are at identifying areas for improvement, the better your chances of maximizing your return on ad spend (ROAS). Performance marketing places the power back into advertisers' hands. You, as the advertiser, will seek out an affiliate partner, which can be an influencer or publisher. A conversion goal.

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LeadsRx Announces the Compatibility of their Multi-Touch Attribution Solution with Triton Digital’s Podcast and Advertising Solutions

LeadsRX

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. Portland, Ore., The podcast industry is experiencing exponential growth. To learn more about how LeadsRx can support you in marketing transformation visit LeadsRx.com.

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Facebook Ads E-commerce Case Studies that Increased ROAS

Single Grain

While Facebook advertising can convert serious leads, creating a strategy can be daunting (and expensive) for a novice. But reading a Facebook Ads e-commerce case study is a little-known way to create a winning strategy the first time. After all, the young generation isn’t on Facebook anymore, right?

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The Top 3 SEM Takeaways from SMX Advanced 2017 – Social/Mobile, Audience Targeting and Shopping

QuanticMind

Review the top PPC insights for social/mobile vs. search, audience targeting and Google Shopping here, and get new martech insights and a free digital copy of the acclaimed martech book “Digital Insights” in our webinar. Social and mobile behavior vs. Search. Let’s review. The continued development of audience targeting.

SEM 40
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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Google, Facebook, Youtube, Bing, LinkedIn). You have lots of flexibility when it comes to paid advertising. Retargeting.