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How Should I Market to Purchased Lists?

The Point

We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix. How Should I Market to Purchased Lists?

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How To Get Started With Quora Ads

Adobe Experience Cloud Blog

In this blog, I’ll make a case for why you should consider adding Quora to your marketing mix, and more specifically, try their advertising. The Marketing Benefits of Quora. Please share your tips and tricks with me in the comments below. Do you have any suggestions when it comes to Quora, or Quora advertising?

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5 Ways to Increase Revenue and Engagement with Mobile Apps

Adobe Experience Cloud Blog

If a mobile app is part of your marketing mix, it’s critical to establish a strong path to conversion — one that users will adopt within the first few weeks. Pro tip : On iOS, you are only allowed to officially ask for push permissions once. Include a link to a ‘Sign Up / In with Facebook’ page within your app.

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Philosophy of B2B Marketing: Socrates, Aristotle, Plato and You

Adobe Experience Cloud Blog

Now the hub of all information is the Interne, and each B2B marketer is a philosopher in his or her own right, with the ability to share and evolve ideas in the work of a moment. Here are some tips to boost your B2B marketing mix, inspired by three of history’s greatest Greek philosophers.

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Words, Words, Words: Inspiration for B2B Marketers from Popular Writers

Adobe Experience Cloud Blog

by Shonal Narayan A savvy marketer knows that they can find inspiration anywhere and that they can learn from anyone. With this ideal in mind, here are a look at quotes from five well known authors and the reasons they can inspire your B2B marketing mix. “It Which author inspires your B2B marketing messages?

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5 Free B2B Marketing Tools

Adobe Experience Cloud Blog

This free marketing tool is ideal for managing multiple social media accounts. From one central location, you can keep up with multiple Twitter, Facebook, LinkedIn, MySpace and other social profiles. If your organization is participating on Twitter, CoTweet is an essential free tool to add to your marketing mix.

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9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Surprising?

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