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What can Ben & Jerry’s teach us about brand purpose?

Tomorrow People

Covid-19 has understandably seen a huge growth in ecommerce, with locked down consumers unable to hit the High Street and instead choosing to order online. In addition, Amazon, along with other giants such as Facebook and Google, has been accused of tax avoidance schemes. So why would brands do this too? But why should anyone care?

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9 Ecommerce Marketing Strategies to Explode Your Sales

Optinmonster

Are you looking for the BEST eCommerce marketing strategies to generate new leads and drive more sales? Digital marketing can be one of the toughest aspects of running an online business. But the good news is that once you master the marketing strategies in this post, everything gets infinitely easier. Ready to see for yourself?

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The power in telling your story

ConvertKit

It wasn’t until years later, when I met Dr. Cheryl Beck, a world-renowned researcher on birth trauma and postpartum mood disorders, and shared my birth story with her, that I finally received the answer I was searching for. Rebecca,’ she said, her eyes locked with mine. She wondered what the research said. Be a good girl.

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How To Optimize Your Landing Page For Better PPC

Unbounce

This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. As you may have heard, Pay-Per-Click (PPC) is a competitive game. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5

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Why Your B2B Marketing Plan Stalls: How to Break Down the Silos in Your Organization

Directive Agency

They’re browsing and researching and learning and evaluating. Middle of the Funnel: Customers begin researching company through organic search and website referrals (while evaluating their alternatives). Digital marketing has been run in silos since the beginning of time. The SEO people “do SEO.” The PPC people “do PPC.”.

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What Is a Transactional Email? (With 10 Stunning Examples)

Optinmonster

And while transactional emails don’t get the coverage or research they deserve, one thing is crystal clear: Transactional emails have huge open rates and, therefore, are seen more often by your target audience. To say that Steve Jobs was a little bit of a perfectionist would be like saying Shakespeare was a little bit of a writer.

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365 Marketing Quotes to Keep You Fired Up All Year

Content Standard

” — David Ogilvy “Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” ” — Ekaterina Walter “Advertising brings in customers, but word-of-mouth brings in the best customers.” If it is not news it is worthless.”