Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Navigate the Channel

JUNE 21, 2023

Unlock the potential of social media by defining your purpose and crafting content that informs, persuades, and connects with your audience.” ” The two basic reasons for social media posts are to inform and to persuade. You can get even more specific than “to inform” and “to persuade.”

Business 65

Business Social Media Youtube Facebook 65

Computer Market Research

JUNE 11, 2014

Who is following you on Facebook, Google Plus, Twitter, LinkedIn, and so forth? Social media is the perfect opportunity to provide training on your products. Videos, webinar information, and event/tradeshow announcements are just a few of the options channel departments can provide to their partners. Provide Training.

Social Media 60

Social Media Advertising Channels Media Plans Enterprise Management 60

Stevens & Tate

FEBRUARY 1, 2021

Today’s media plan looks far different than even last year, with more media channels, more devices, and even more opportunities to connect with shoppers. How do you find the most effective balance with an advertising budget and media plan that make sense now? Develop your media strategy around your core audience.

Budget Programs 69

Budget Programs Advertising Agencies Planning Advertisements 69

Buffer

NOVEMBER 17, 2021

This is all good material for content ideas like quick Q&As on Instagram or more in-depth instructional content on Facebook or LinkedIn. To get inside your audiences’ heads, you can: Scroll through the comments section of your social media pages and those of other businesses and brands you admire. (We

Small Business Marketing 92

Small Business Marketing High Quality Lead Social Media Tips 92

Biznology

MAY 1, 2018

Social Media Planning and Calendaring. Even today, social media is often not integrated into the greater corporate strategy. What I mean by this is that your social media channels are akin to your own personal wire services. It comes down to this: nobody wants to disco in an empty club.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

SpotMe Blog

MAY 11, 2023

Services – You’ll want a company with an experienced team who can handle a range of tasks such as marketing, creative design, and digital media planning. This could be anything from pharma product launches and medical education events to congresses or satellite symposia.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Hubspot

FEBRUARY 5, 2020

Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. In 24 hours, I've seen their ad on Twitter four times already: The infinite adventures of @RickandMorty meet the infinite adventures of Pringles Flavor Stacking. And, of Twitter's users, 44% of them are adults , ages 18-24.

Paid Social Agency 97

Paid Social Agency Social Media Media Budget Programs 97

Martech Advisor

JANUARY 6, 2020

Realtors use social media applications such as Facebook, LinkedIn, Instagram, YouTube, Twitter, and Snapchat to engage and connect with their customers and prospects. Social media is a modern platform that allows realtors to build their brand right where their audience is. Enhanced Networking. Consistency Is Key.

Social Media 110

Social Media Social Marketing Practices Media 110

SmartBug Media

MAY 21, 2020

A social media plan is an essential part of any inbound marketing strategy , because it helps promote your content in a natural and organic way. Here’s how you can take your blog content to the next level on social media to boost brand awareness, grow your business, delight your customers, and more.

Social Media 71

Social Media Media Tips Buyer Personas 71

Pam Didner

SEPTEMBER 16, 2020

Social Media. Media Planning. That’s one way to start: a bottom-up, informal approach. Another way is to create a formal request with solid recommendations on what you plan to do after your discovery and research. When prospects are qualified as sales leads, sales can easily see the information in CRM.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

KoMarketing Associates

JANUARY 22, 2019

Are they covering industry events or participating in Twitter chats? From your research, think about what insights and actionable takeaways you can put together to inform your social media strategy. Integrate your social media plan with the rest of your digital marketing efforts. Are they using industry hashtags?

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. As the users’ absorb the latest and essential information about their favorite companies, eventually the conversions ensue.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Buffer

MARCH 19, 2020

Pause and reconsider your social media plans (and goals). If you haven’t already, now is a time to reflect on any existing plans for the end of Q1 and heading into Q2. Many campaigns and pieces of content you had planned might be better saved for another time. Support and keep your team informed.

Social Media 98

Social Media Work Management Marketing Management Media 98

Sprout Social

SEPTEMBER 16, 2022

found that YouTube is the second-most popular social platform (behind Facebook). According to our latest index, more than 50% of consumers said they plan to spend more time engaging on YouTube, while significantly fewer marketers (35%) said they were investing there. The latest Sprout Social Index™? Pay close attention to trends.

Youtube 111

Youtube Video Marketing Mobile Marketing Social Media 111

NuSpark Consulting

JUNE 1, 2018

At every stage of the buyer’s journey, it’s important to understand what information they need when and to find ways to provide it. At this stage of the game, prospects are no longer digesting whatever information comes their way. Feeding them information that regurgitates your main selling points isn’t going to do the trick.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. ReTweeting. Original content. Keywords.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Webbiquity

MAY 17, 2016

A project management tool that uses cards and lists to coordinate efforts between team members for content planning (or other types of projects). Users can add checklists, labels, and due dates, and project information is kept in sync across devices. Online editorial calendar for content marketing and social media planning.

Planning 145

Planning Research Tools Best Practices 145

KoMarketing Associates

SEPTEMBER 18, 2012

BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. While the first step is developing a solid social media plan , there is more to it than just organization planning. The Role of Social Media.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

SmartBug Media

MAY 15, 2020

Promote your blog on social media. Pro tip: Blog at least once per week and make sure the content offers valuable information to the reader. But with effective social media planning, there are many ways your organization can maximize your efforts. Want to get the most traffic out of your blog?

Cost 105

Cost Paid Search Agency Planning Work Management 105

Sprout Social

OCTOBER 8, 2018

The feel of the online experience matches the in-store one and it’s clear a lot of thought goes into their social media planning. Their Instagram account is by far the most popular of their social media accounts. On Twitter, Lululemon likes to serve up short, tongue-in-cheek Tweets right alongside engaging conversation.

Social Media 94

Social Media Brand Identity Branding Media 94

Marketing Insider Group

SEPTEMBER 15, 2010

The reason I believe marketers are so confused about social media is because of this paradox. While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. Channel: not every marketer belongs on Facebook. The reason is context.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Sprout Social

JULY 6, 2022

As the most-used platform by marketers worldwide and boasting nearly 3 billion monthly active users , there’s no denying the strength Facebook has as a marketing goldmine. That’s why knowing the best times to post on Facebook can be a huge benefit to your social media content strategy. Best Times to Post on Facebook.

Facebook 115

Facebook Best Practices A/B testing Social Media 115

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 159

Social Media Media Stats Statistics 159

Marketing Insider Group

SEPTEMBER 5, 2013

And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. We employ content marketing in order to deliver on the information needs of our audience. Are there advantages to using outside channels alongside your owned media?

Content Marketing 100

Content Marketing Planning Content Paid Search Agency 100

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133

RebelMouse

JULY 13, 2018

The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. By inputting information into a few simple fields like ad creative, budget, and store addresses, Google will optimize ads across all platforms.

Work Management 52

Work Management Marketing AI Paid Search Agency Google 52

Biznology

FEBRUARY 5, 2013

Bookmarks are passé and our memories are addled with too much to do, too many sites, and too much information. Whatever the offer is, the visitor needs to perceive a value-for-value trade between their contact information and the lure you’re proffering. “Who would want to share my press release to social media?”

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Fink) Twitter Comment As always, great stuff. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Marketing Insider Group

JULY 13, 2010

While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Hubspot

APRIL 15, 2020

Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention -- and the right messages to promote on them -- are engaging in media planning , which has become a requirement for organizations hoping to reach their audiences across multiple channels. Bionic Media Planning Software.

Media Plans 92

Media Plans Budget Programs Planning Tools 92

Convince & Convert

MARCH 10, 2015

The social media folks have their editorial calendar, your blog editor has something completely different, your community manager is planning events and Twitter Chats with something else, and your manager has a separate project calendar for all of these folks. A social media plan helps us at CoSchedule get 31.5

Best Practices 158

Best Practices Social Media Work Management Planning 158

SWZD

JUNE 20, 2017

Prior to settling on a media plan and comprehensive marketing mix, we recommend getting to know your target audience first. It’s 2017, so this is a given in any B2B marketing plan given its match to the audience. Offer links within syndicated content to guide them to the next stage in the funnel with more detailed information.

Top of Funnel 54

Top of Funnel Media Digital Marketing Funnels B2B 54

Sprout Social

SEPTEMBER 24, 2018

500 million people watch Facebook videos every day. The relationship between IGTV and Instagram is a lot like Facebook and FB Messenger. Rather than just giving your audience a peek, provide them with as much or as little information as you like. Video is a content goldmine. More than a billion people are active on YouTube.

Verticals 105

Verticals Youtube Ad Frequency Ideal Customer Profiles 105

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. You can download it free below. Maybe you will also.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Flowtown gives you the answer in seconds. Isn’t that worth the 5 cents per contact that Flowtown charges?

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. Adding a Twitter field to your contact records is only a start. then getting the information out.

Social Media 123

Social Media Work Management Marketing Management Media 123