LinkedIn Search Optimization (LSO) Critical for B2B Marketers
Buzz Marketing for Technology
JANUARY 7, 2010
For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Personal branding expert Dan Schawbel suggests that your profiles should be rich in keywords that anyone would be searching for.
Let's personalize your content