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Is Page One Overrated? The Truth About Organic Search Results

Hubspot

Teknicks surveyed more than 1,000 internet users using a representative sampling method to uncover their Google search behavior and find out how far they'd go to find what they're looking for online. Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. Be relevant.

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How to Detect and Improve Underperforming Content: A Guide to Optimization

Moz

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis.

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Why Keyword Mapping is Essential to Reach Your Content Marketing Goals

DivvyHQ

See below a sample keyword map: . Documenting the URL path of the funnel is crucial because you must ensure that you are properly tracking in Google Analytics. From here, check Google Analytics to see what conversion funnels are not being tracked, and ensure that new goals are created for them. Why is this important?

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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

Your content needs to be relevant and have context. Your anchor text should also be relevant to the content on the page being linked. Always ask to see samples from the writing team. They’ll track your progress closely and will communicate with you on a regular basis to make sure you know where you stand.

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31 Paid & Free SEO Tools That Will Improve Your Ranking

Single Grain

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. Wildcard Search – Automatically find relevant keyword opportunities related to your seed keyword.

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Generative AI-Powered Search Engines: What Brand Marketers Need to Know

Content Standard

This article aims to explore the budding (and undeniably strong) relationship between the power couple of generative AI and search engines while providing insight on how to navigate the conundrums their unity brings, along with the implications of AI’s influence on search engine results pages (SERPs).

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How to Boost Conversions with Your Article’s Featured Image

Single Grain

A featured image may show up in Google's SERPs as part of a featured snippet or as a page thumbnail. Here are four way to boost conversions with each article's featured image: 1) Use Schema.org to Help Images Show Up in Google SERPs. Google provides a lot of examples and code samples. More on this below.).

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