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31 free social media templates that will elevate your workflows

Sprout Social

Facebook marketing strategy template Facebook is synonymous with social media. This spreadsheet template provides a framework for revamping and revitalizing your Facebook marketing strategy. Doing so means defining your expectations upfront, while establishing clear partnership guidelines that set both parties up for success.

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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

You can grab a Twitter handle and start tweeting in a matter of minutes; there’s no potentially paralyzing need to fill out a full profile that you can encounter on LinkedIn or Facebook. When they join a chat and get fifty new followers in an hour, they get a sense of accomplishment that takes a lot longer to achieve on Facebook or LinkedIn.

Loyalty 164
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Best Practices When Requesting Ideas and Pitches From Creatives

ClearVoice

It’s also why so many brands and agencies ask for potential new employees or contractors to present a strategy or even produce sample work as part of the application process. And candidates are essentially without protection, although occasionally a company is so egregious that it catches the eye of a watchdog group.

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How to Start Your Facebook Business Page: A Complete Guide

Sprout Social

With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though so many brands have a strong presence on Facebook, several more are trying to get started off on the right foot. How to Build a Facebook Business Page from Scratch.

Facebook 111
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How to Boost Conversions with Your Article’s Featured Image

Single Grain

A featured image is what Facebook and Twitter use to generate an article snippet (unless you are using a specific markup to instruct them otherwise). Google provides a lot of examples and code samples. Note: It is also important to keep an eye on your site performance as images can impact site speed, which is a ranking factor.

Features 133
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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. Keep an eye on this box as you choose your LinkedIn ad type. Conversion Tracking. That's because LinkedIn has a powerful ads platform.

Linkedin 101
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Live Video Marketing: Do?s, Don?ts and Experts? Tips From the Field

ClearVoice

Tips: “Facebook and YouTube have incentivized live video. YouTube and Facebook count the minutes of video watched, which allows them to sell video ad slots. If you don’t have the eye for detail, you really don’t belong in this industry.” Brands still need to adhere to ideation, development and production guidelines.