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KoMarketing Associates

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7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

However, as I discussed in a recent column on Search Engine Land, LinkedIn has historically been overlooked by SEOs in favor of other social media platforms, primarily due to the fact that links in profiles and discussions aren’t really “SEO friendly” (links incorporate a “ nofollow ” attribute).

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Optimize Your LinkedIn Profile With These 10 Key Elements

KoMarketing Associates

This post highlights ten key elements that every LinkedIn member should consider, whether you’re using LinkedIn for B2B link building, professional networking, or looking for your next job opportunity. Social Media Marketer Andrew McCarthy wrote a nice post highlighting mistakes people make when adding in their LinkedIn profile.

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Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit

KoMarketing Associates

What propelled you to share the article with colleagues or on social media? The KoMarketing team was pleased to attend the brand storytelling conference to learn more about the Skyword platform, connect with industry peers, and sit in on a variety of sessions and workshops offering best practices on content creation and execution.

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5 Shared Traits Among Today’s B2B Buyers

KoMarketing Associates

Without a clear understanding of who it is you’re selling to, your marketing team’s initiatives will likely be released into a deep abyss of information, and turn into “stuff,” especially online. However, most marketers will agree understanding today’s audience is easier said than done. B2B Buyers Do More Research Than Ever Before.

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Essential LinkedIn Guides and Resources for B2B Marketers

KoMarketing Associates

Reporting findings indicated that as many as 64 percent of B2B decision makers said they wouldn’t engage with a salesperson if the communication was not personalized. Resources like LinkedIn’s State of Sales 2017 report further support why this social media network can be so impactful for B2B marketers.

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SEJ Summit in Chicago Hits on Key Actions for Search Marketers

KoMarketing Associates

One of the best things about working in search marketing is having the opportunity to connect with other SEOs in person and share best practices, challenges faced, and lessons learned. It’s a chance to hear, first-hand, how our peers are evolving with the industry and keep a pulse on all the latest changes and developments in search.

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10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Success derives from the amount of trust and authenticity one conveys when actively networking. And in Holger Schulze’s 2014 B2B Content Marketing Trends Report , LinkedIn tops the list as the most effective social media platform for delivering content. A Well Constructed List of Professional Experience. Why LinkedIn Again?