marketing-plan 
The Effective Marketer
AUGUST 10, 2014
Look at how people are structured and what the reporting structure looks like and it will tell how the company is run, what is important to them, and how they think about their product and services and the market in general. A marketing org chart can give you clues about how a company goes to market.
The Effective Marketer
NOVEMBER 18, 2011
Branding used to be a high-level exercise bigger companies went through as part of their strategic marketing processes. You’re not doing passive marketing anymore, you’re actively seeking out, enticing, educating, and engaging your audience. Content marketing experts tell you to find your voice. Looks like a personality test?
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The Effective Marketer
JANUARY 13, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 4: Take Responsibility for Decisions The fourth principle can be summarized in one word: ACT ! Until there’s a clear “owner”, a task won’t get done.
The Effective Marketer
JULY 13, 2011
Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. Scott Stratton , author of “ UnMarketing: Stop Marketing. tells in his book a personal account of how a viral marketing campaign went wrong. You go home happy and maybe even get a promotion.
The Effective Marketer
FEBRUARY 15, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com discussed why you shouldn’t copy other companies just because they were successful at what they do.
The Effective Marketer
MAY 20, 2011
I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Process Planning. Buyer Personas for the B2B Marketer. Infrastructure.
The Effective Marketer
JULY 26, 2011
Only email one person at a time. Those are good, but I’d like to expand a bit on them and also put it in the perspective of a marketing manager. Five Email Productivity Tips for Marketing Managers. Examples of subject lines might be: “Webinar Email – Review Copy by Wed 10am”. They talk about: Write shorter emails.
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