Lattice

MARCH 16, 2016

Getting this information on a regular basis, validating it’s still correct and then making it available in your systems is a Herculean efforts all on its own. Up-to-date data is hard to find: Take technologies being used behind the firewall.

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

MARCH 22, 2016

For example: Demandbase targets 3,000 accounts as part of their program. Predictive analytics platforms also adds in external data you may not have about your prospects and customers or easily capture – e.g. growth rates, funding information, credit risk data, and technographic data (what technologies are they using).

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

For example: Demandbase targets 3,000 accounts as part of their program. Predictive analytics platforms also adds in external data you may not have about your prospects and customers or easily capture – e.g. growth rates, funding information, credit risk data, and technographic data (what technologies are they using).

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

JANUARY 11, 2016

Simple Example. Below is an example SLA definition: Funnel Stage : Marketing Qualified Lead (MQL) to Sales Accepted Lead (SAL). That information should be included in your overall funnel stage documentation. Predictive Lead Scoring Example. Or two calls and two emails, etc.? When is the deadline?

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring MQL 100

Lattice

MARCH 23, 2016

I loved his example of a process that follows this rule: Predictive lead scoring systems. Systems like Lattice constantly bring in new information and instead of breaking a system, we improve the outputs based on new data, or different types of information.

Lead Scoring 100

Lead Scoring Lead Ranking Conference Paid Search Agency 100

Lattice

OCTOBER 4, 2016

Sales gets a complete view of the customer and is better prepared for their conversations.

Peer-to-peer 186

Peer-to-peer Paid Search Agency Amazon B2B Sales 186

Lattice

OCTOBER 9, 2015

We take that information to tag the videos so that we can provide them to the sales team to share with customers and prospects through KnowledgeTree , our sales enablement tool. Most recently our holiday video ( Leads Actually ) was featured on TechCrunch as a top example. For more information, check out our slides below.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100