Lead Liaison

JULY 23, 2018

Let’s face it: generating leads at trade shows isn’t as easy as it once was. Vibrant booth displays and creative signage may catch the eye of trade show attendees, but this alone won’t result in new leads for your business. Interactive Lead Generation Idea #2. Interactive Lead Generation Idea #4.

Trade Show 114

Trade Show Lead Generation Lead Scoring Lead Ranking 114

Lead Liaison

OCTOBER 5, 2020

3 Tips for Success at the Virtual Trade Show You’re Attending. Attending virtual trade shows is a new reality for most of us as we navigate this “new normal.” For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Lead Liaison

JANUARY 10, 2023

Determining ROI on events: Why are you operating blind? One of the biggest challenges event managers seem to have is determining the return on investment for the events they participate in. For information about Lead liaison for your next event or marketing campaign, or to get started with Lead liaison: CLICK HERE.

Lead Liaison 98

Lead Liaison ROI Lead Capture Marketing Automation Services 98

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

Lead Liaison

MAY 31, 2019

There’s no doubt that a trade show or live event can be a great avenue for filling your marketing pipeline with eager, qualified leads. So what can you do to ensure you leave your next trade show , the one you will pour so much time, effort and financial resources into, with a bunch of quality leads?

Trade Show 48

Trade Show Lead Liaison Tips Lead Capture 48

Lead Liaison

NOVEMBER 29, 2022

5 Creative Solutions for Event Organizers. in-person events per year (6% more than in 2019). As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. Scavenger Hunts.

Work Management 95

Work Management Marketing Management Creativity Organization 95

Lead Liaison

NOVEMBER 14, 2022

Event Innovation: Increasing Engagement & Event Success Post-COVID. We saw the birth of virtual events, the growth of zoom meetings, the influx of Slack / chat between colleagues, and more. Those of us in the event industry understood what was truly missing – authentic connection.

Lead Liaison 77

Lead Liaison Lead Capture Trade Show Marketing Automation Services 77

Lead Liaison

JANUARY 3, 2023

5 ways to increase lead capture adoption at events. With in-person and hybrid events coming back in full force, it’s time to think in-person lead capture again. These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. What happened?

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Lead Liaison

NOVEMBER 24, 2022

Using Email to Get the Most of Your Events. Use this list to send out pre-show emails inviting people to a special experience or intentional meeting at your booth. If you’re running a contest or incentive to visit your booth experience, detail it in your pre-show email. On average, trade show attendees spend 8.3

Lead Liaison 82

Lead Liaison Trade Show Lead Capture Marketing Automation Services 82

LeanData

JUNE 15, 2022

If you’ve spent more than three months in a marketing capacity, you’ve undoubtedly encountered the mysterious, and most often problematic, phenomenon of lead leakage. Which half of your marketing investment is wasted? Back in the 1970s, it was thought that the average person was exposed to about 500 marketing messages a day.

Lead Management 97

Lead Management Sales Qualified Leads Work Management Marketing Management 97

Conversica

OCTOBER 2, 2018

Trade shows are an important aspect of bringing products to market. Most marketing teams have some presence at industry trade shows or conferences to promote products directly to customers, participate in panel discussions, meet with analysts, and gain an in-depth view of the overall state of their specific industry.

Trade Show 58

Trade Show Marketing AI Lead Scoring Lead Ranking 58

Lead Liaison

FEBRUARY 14, 2023

14 Ways Show Organizers Can Increase Attendee and Exhibitor Engagement at Live, Virtual, and Hybrid Events We’ve been working with show organizers as they navigate changes in the events industry. We understand the challenges they face putting together live, virtual, and hybrid events.

Organization 98

Organization Lead Liaison Trade Show Marketing Automation Services 98

Lead Liaison

APRIL 13, 2023

How to Create a NFC Scavenger Hunt at your Next Event Organizers managing conference events, trade shows, association events, VIP experiences and more are continually seeking ways to drive engagement at their events. Lead liaison recently unveiled their NFC scavenger hunt platform in early Q2 2023.

Lead Liaison 62

Lead Liaison Trade Show Marketing Automation Services Marketing Management 62

Lead Liaison

DECEMBER 22, 2022

Demystifying APIs & Dev Kits for Event Lead Capture. When Event Organizers & Exhibitors work together, everyone wins! You’ve set up your Universal Lead Capture form, your documents are ready to go, and your team is trained. For most events, especially in the US, you can get contact data by scanning name badges.

Lead Capture 76

Lead Capture API Lead Liaison Sales Qualified Leads 76

Lead Liaison

SEPTEMBER 19, 2023

Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing Lead Liaison, LLC proudly commemorates its 10-year anniversary, reflecting on a remarkable journey that has established the company as a global leader in sales enablement, marketing automation, and event management solutions.

Lead Liaison 62

Lead Liaison Enterprise Management Work Management Marketing Automation Services 62

Lead Liaison

JUNE 14, 2023

Universal lead capture puts your business in control of your data and gives you the opportunity to execute your business process in a repeatable fashion, from one trade show to another. The price of a developer kit usually equals the cost of equipping 2-3 team members with the show’s default lead capture.

Lead Capture 97

Lead Capture Cost Lead Liaison Trade Show 97

Lead Liaison

DECEMBER 1, 2022

Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. In this article we discuss these solutions and examine the trade-offs for why you would use one method over the other. accurate on average.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

markempa

DECEMBER 29, 2011

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. Yet, they only ranked fourth in marketing effectiveness, under websites, SEOs, and emails. They need to do the same with trade shows.

Lead Ranking 120

Lead Ranking Trade Show Lead Scoring Sales Qualified Leads 120

Lead Liaison

JULY 17, 2019

Trade show exhibitors often hesitate when integrating an independent lead capture solution with show-appointed lead retrieval. We’re breaking down that barrier with this phone script that exhibitors can use when coordinating with the show organizer. What is the lead retrieval method?

Trade Show 48

Trade Show Lead Capture Marketing Management Organic Leads 48

Lead Liaison

NOVEMBER 22, 2022

Say you’ve just returned from a trade show. All of your leads are sent to the lead analyzer where they can start the journey through your sales funnel. The Lead Analyzer places leads in customizable stages. Sending letters, emails and postcards to the prospect.

Order 98

Order Sales Qualified Leads Lead Liaison Leads 98

Lead Liaison

JUNE 21, 2023

Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator Events are a great opportunity for businesses to connect with potential customers. However, traditional methods of collecting leads at events can be time-consuming, inefficient, and prone to errors.

Lead Capture 89

Lead Capture Lead Liaison ROI Marketing Automation Services 89

Lead Liaison

DECEMBER 15, 2022

Event managers can also scan badges using rapid scan as they exit the room and the system will time stamp both the entrance and exit of the attendee. . appeared first on Lead Liaison. Need to report if an attendee stayed for the entire session? The post Sessions Tracking Solved!

Lead Liaison 92

Lead Liaison Marketing Automation Services Marketing Management Trade Show 92

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Lead Liaison

MARCH 2, 2023

Marketing teams have enthusiastically embraced QR codes around the world and are now using dynamic QR codes in all kinds of applications. By using Lead liaison’s Custom QR Code Builder, each QR Code can be styled with custom frames, logo, brand colors and a unique CTA (call to action).

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Lead Liaison

AUGUST 13, 2019

So your trade show was a big success! The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. Direct mail marketing works!

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Lead Liaison

JANUARY 19, 2024

For more information about Lead Liaison, LLC, and its commitment to data security, please visit [link] Lead liaison is a multifunctional event platform speicalizing in Universal Lead Capture, Event Engagement, Sales & Marketing solutions and more with over 5,000 integrations for all common CRM and Marketing Automation platforms.

Lead Liaison 62

Lead Liaison Enterprise Management Lead Capture Trade Show 62

Lead Liaison

JANUARY 19, 2023

Setting Goals & Motivating Your Team Lead capture is one of if not the most important aspects of events and tradeshows, and it could be argued that it is in fact the main point for driving revenue. Before your events, spend some time setting goals and developing a plan to motivate your team.

Lead Liaison 76

Lead Liaison Trade Show Work Management Lead Capture 76

Lead Liaison

DECEMBER 6, 2019

What are the best methods of post-event follow up? Email correspondence as soon as possible after collecting the lead. Telephone follow-up no within one week after the event. Following a simple process will help you connect with far more of your leads. Step 1: Get Serious About Lead Retrieval.

Work Management 62

Work Management Lead Liaison Marketing Automation Services Marketing Management 62

Lead Liaison

OCTOBER 11, 2018

Marketing events can be a very costly effort. I think you get my drift: marketing events cost a lot of money. Once your team has captured hot leads at an event, you should be prepared to follow up with those leads quickly and effectively. Technology to Support Lead Nurturing Strategy.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

Lead Liaison

SEPTEMBER 21, 2020

The Last Thing Anybody Needs is Another Boring Virtual Event. This September of 2020, about 6 months into the COVID-19 pandemic, we here at Lead Liaison noticed an interesting comment on LinkedIn from Katherine M. describing the 3 factors that entice her into engaging with a virtual event: “For me it’s either.

Lead Liaison 62

Lead Liaison Trade Show Marketing Management Lead Scoring 62

Adobe Experience Cloud Blog

AUGUST 15, 2011

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness. Here are 7 common trade show pitfalls to avoid.

Trade Show 48

Trade Show Planning Buzz Marketing Management 48

Biznology

NOVEMBER 27, 2018

To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri , who is dean and professor of marketing at MYRA School of Business in nearby Mysore, and has a PhD from Penn State. Sudhi has been teaching B2B marketing for decades, and knows the territory. I posed six questions to him.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Lead Liaison

DECEMBER 27, 2022

THE RESULTS: That last fun game we played was tied to a lead capture form where attendees could request a copy of the presentation, product information, or a meeting. When the event was all over, I met with our client and here is an overview of their results: There were 10 tables of 8 in the room.

Lead Capture 74

Lead Capture Case Study Case Studies Conference 74

Biznology

NOVEMBER 27, 2018

To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri , who is dean and professor of marketing at MYRA School of Business in nearby Mysore, and has a PhD from Penn State. Sudhi has been teaching B2B marketing for decades, and knows the territory. I posed six questions to him.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

LeanData

SEPTEMBER 5, 2017

That’s important at LeanData because, like many B2B technology companies, we see trade shows as a huge part of our Demand Generation strategy. And the biggest event of all is looming in November — Dreamforce. We’ve been planning for the big show almost from the moment last year’s ended. Getting Started.

Work Management 58

Work Management Marketing Management Trade Show Marketing Automation Services 58

Lead Liaison

DECEMBER 3, 2018

™ in many ways – it’s not just for trade shows! ™ is an event lead management solution, powered by a slick mobile app, aptly named GoCapture!™. We’ve rounded up seven creative uses for event lead capture using our system. Corporate Event. Trade Shows. Lead Kiosks.

Lead Capture 48

Lead Capture Creativity Sales Qualified Leads Lead Scoring 48

Biznology

AUGUST 8, 2019

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. So, I decided to look into what’s going on in B2B marketing in Argentina. Ruth: How do B2B marketers in Argentina approach new customer prospecting these days? Frias , who filled me in. Please explain.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106