Lead Liaison

MAY 3, 2019

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

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Lead Liaison

DECEMBER 8, 2022

Cultivating Quality Interactions on the Event Show Floor. Not all events are the same, but a few attributes all events should have in common are positive community building experiences, conversations that increase knowledge and breadth of opportunity, and positive ROI. Look, staffing a booth at a trade show is tough.

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Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? Whether you’re just dipping your toe into marketing events, or you’re a seasoned pro, it doesn’t hurt to learn more about how to perfect your event strategy. We’ll save the “gear” topic for another day…today we’re thinking about LEADS!

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Lead Liaison

DECEMBER 22, 2022

Demystifying APIs & Dev Kits for Event Lead Capture. When Event Organizers & Exhibitors work together, everyone wins! You’ve set up your Universal Lead Capture form, your documents are ready to go, and your team is trained. For most events, especially in the US, you can get contact data by scanning name badges.

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Lead Liaison

NOVEMBER 22, 2022

The Lead Analyzer: Get Your Leads In Order. In the sales world, you have a lot to keep track of: new leads, existing leads, who needs follow-up, who still needs a touch, contracts sent, contract returned, and so much more! This is why Lead liaison has developed the new Lead Analyzer !

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Lead Liaison

JANUARY 10, 2023

Determining ROI on events: Why are you operating blind? One of the biggest challenges event managers seem to have is determining the return on investment for the events they participate in. The reason for that is because they are consistently lacking one piece of crucial information.

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Lead Liaison

JUNE 14, 2023

17 Opportunity Costs of Not Having a Universal Lead Capture Strategy It’s easy to look at the price of something and consider it a “cost”. Universal Lead Capture is a Strategy, not Software Universal lead capture is often confused as being a software solution; instead, it’s a business strategy. Should this be a deal killer?

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Lead Liaison

OCTOBER 5, 2020

3 Tips for Success at the Virtual Trade Show You’re Attending. Attending virtual trade shows is a new reality for most of us as we navigate this “new normal.” For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences.

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Lead Liaison

NOVEMBER 29, 2022

5 Creative Solutions for Event Organizers. in-person events per year (6% more than in 2019). As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. Scavenger Hunts.

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Lead Liaison

NOVEMBER 14, 2022

Event Innovation: Increasing Engagement & Event Success Post-COVID. We saw the birth of virtual events, the growth of zoom meetings, the influx of Slack / chat between colleagues, and more. Those of us in the event industry understood what was truly missing – authentic connection.

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Lead Liaison

MAY 31, 2019

There’s no doubt that a trade show or live event can be a great avenue for filling your marketing pipeline with eager, qualified leads. So what can you do to ensure you leave your next trade show , the one you will pour so much time, effort and financial resources into, with a bunch of quality leads?

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Lead Liaison

NOVEMBER 24, 2022

Using Email to Get the Most of Your Events. Use this list to send out pre-show emails inviting people to a special experience or intentional meeting at your booth. If you’re running a contest or incentive to visit your booth experience, detail it in your pre-show email. On average, trade show attendees spend 8.3

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Lead Liaison

JUNE 21, 2023

Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator Events are a great opportunity for businesses to connect with potential customers. However, traditional methods of collecting leads at events can be time-consuming, inefficient, and prone to errors.

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Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

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Lead Liaison

SEPTEMBER 19, 2023

Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing Lead Liaison, LLC proudly commemorates its 10-year anniversary, reflecting on a remarkable journey that has established the company as a global leader in sales enablement, marketing automation, and event management solutions.

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Lead Liaison

FEBRUARY 14, 2023

14 Ways Show Organizers Can Increase Attendee and Exhibitor Engagement at Live, Virtual, and Hybrid Events We’ve been working with show organizers as they navigate changes in the events industry. We understand the challenges they face putting together live, virtual, and hybrid events.

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Lead Liaison

JANUARY 19, 2024

By achieving SOC-2 compliance, Lead Liaison, LLC demonstrates its dedication to implementing and maintaining stringent security measures that protect client data against unauthorized access and threats. It is a testament to Lead Liaison’s ability to offer scalable and secure solutions that can adapt to the unique needs of each business.

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Lead Liaison

APRIL 13, 2023

How to Create a NFC Scavenger Hunt at your Next Event Organizers managing conference events, trade shows, association events, VIP experiences and more are continually seeking ways to drive engagement at their events. Lead liaison recently unveiled their NFC scavenger hunt platform in early Q2 2023.

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Conversica

OCTOBER 2, 2018

Trade shows are an important aspect of bringing products to market. Most marketing teams have some presence at industry trade shows or conferences to promote products directly to customers, participate in panel discussions, meet with analysts, and gain an in-depth view of the overall state of their specific industry.

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markempa

DECEMBER 29, 2011

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. Smart marketers apply some type of lead scoring to leads generated from website, SEO, and email initiatives. They need to do the same with trade shows.

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Lead Liaison

JULY 17, 2019

Trade show exhibitors often hesitate when integrating an independent lead capture solution with show-appointed lead retrieval. We’re breaking down that barrier with this phone script that exhibitors can use when coordinating with the show organizer. Who is the lead retrieval provider?

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Lead Liaison

DECEMBER 1, 2022

Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. In this article we discuss these solutions and examine the trade-offs for why you would use one method over the other. Lead liaison CEO Ryan Schefke.

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Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. I also wanted to see one speaker in particular (a client) that was using Lead liaison lead capture games to engage the audience. When the event was all over, I met with our client and here is an overview of their results: There were 10 tables of 8 in the room.

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Lead Liaison

OCTOBER 11, 2018

Marketing events can be a very costly effort. I think you get my drift: marketing events cost a lot of money. Once your team has captured hot leads at an event, you should be prepared to follow up with those leads quickly and effectively. Technology to Support Lead Nurturing Strategy.

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Lead Liaison

DECEMBER 15, 2022

Problem solved using one of Lead liaison’s latest feature updates: Rapid Scan! When Rapid Scan is enabled in the app a door monitor is able to quickly scan the badge of everyone who enters without any additional steps like hitting submit or answering questions in the normal lead retrieval screen. appeared first on Lead Liaison.

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Lead Liaison

MARCH 2, 2023

By using Lead liaison’s Custom QR Code Builder, each QR Code can be styled with custom frames, logo, brand colors and a unique CTA (call to action). 6: Mode of capturing user feedback You can use QR codes to capture real-world opinions from in-person transactions and events.

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Lead Liaison

JANUARY 19, 2023

Setting Goals & Motivating Your Team Lead capture is one of if not the most important aspects of events and tradeshows, and it could be argued that it is in fact the main point for driving revenue. How will you convert audiences to prospects, and prospects into leads and loyal customers?

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Lead Liaison

DECEMBER 3, 2018

Businesses can use Lead Liaison’s GoExhibit!™ ™ in many ways – it’s not just for trade shows! ™ is an event lead management solution, powered by a slick mobile app, aptly named GoCapture!™. We’ve rounded up seven creative uses for event lead capture using our system. Corporate Event.

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SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform?

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Lead Liaison

DECEMBER 6, 2019

What are the best methods of post-event follow up? Email correspondence as soon as possible after collecting the lead. Telephone follow-up no within one week after the event. Following a simple process will help you connect with far more of your leads. Step 1: Get Serious About Lead Retrieval.

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Lead Liaison

AUGUST 13, 2019

So your trade show was a big success! The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. You and your team had fun.

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Lead Liaison

SEPTEMBER 21, 2020

The Last Thing Anybody Needs is Another Boring Virtual Event. This September of 2020, about 6 months into the COVID-19 pandemic, we here at Lead Liaison noticed an interesting comment on LinkedIn from Katherine M. describing the 3 factors that entice her into engaging with a virtual event: “For me it’s either.

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Smashmouth Marketing

NOVEMBER 2, 2010

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. So choose wisely. Members of SLMA and non-members are allowed to vote.

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Adobe Experience Cloud Blog

AUGUST 15, 2011

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness. Here are 7 common trade show pitfalls to avoid. Details matter.

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LeanData

SEPTEMBER 5, 2017

That’s important at LeanData because, like many B2B technology companies, we see trade shows as a huge part of our Demand Generation strategy. And the biggest event of all is looming in November — Dreamforce. We’ve been planning for the big show almost from the moment last year’s ended. Getting Started.

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Lead Liaison

SEPTEMBER 6, 2019

If you’re new to exhibiting and unfamiliar with the different lead retrieval solutions out on the market today, you might be tempted just to rent the system provided by the trade show instead of purchasing your own. . A One-Size-Fits-All Lead Retrieval System. Try accomplishing that with a generic lead system!

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ANNUITAS

NOVEMBER 15, 2021

They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. Increased opportunity/lead cost efficiency. When utilized correctly, they have a huge impact on qualifying and converting leads, resulting in a lower opportunity cost. ?

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