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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? I wrote about this recently.

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5 Ways to Supercharge Your B2B Content Strategy with Original Research

Hinge Marketing

In 2019, I attended the Qualtrics X4 event in Salt Lake City, Utah. At the event. At the event. I left the event energized and ready to log into my Qualtrics account and unlock it’s potential value. The funnel diagram below is a sample of how a professional services firm might construct an inbound marketing funnel. .

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Early-stage marketing compensation explained

MKT1

Opportunities for marketers: Open roles and an invite to MKT1 event on navigating marketing comp. If these benchmarks seem high compared to other comp datasets, that’s likely because the sample is more recent and also it’s data from high-growth, top-tier venture-backed startups paying top dollar.

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2018 Architecture, Engineering and Construction Research Released

Hinge Marketing

Now in its third year, the High Growth Study encompasses all professional services : accounting, architecture, construction, consulting, engineering, finance, legal, and technology. of the sample. High-Growth Marketing. High-growth firms approach marketing differently, too. Click To Tweet.

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Stop making content distribution an afterthought

MKT1

Create a GACC brief for every piece of content with a distribution plan The GACC (Goals, Audience, Creative, Channels) brief should be created before you make anything in marketing—planning a campaign, writing a blog post, deciding the focus of an event, or creating anything longer than a Tweet.

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13 Email Examples That Totally Nailed Personalization

Hubspot

In the email, The Bowery Presents pulled shows from New York venues -- where I purchased tickets for many events when I lived there -- for artists similar to the ones I saw live. Eric Peters , the senior growth marketing manager with HubSpot Academy, explained the technology that makes emails like these work.

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How to Find and Hire a Director of Marketing for Your Business

Single Grain

Organize Events. When an event is being organized, you need to keep the business goals in mind. During these challenging times, organizing online events are a much better alternative than organizing events in person. Here are the best channels to hire a director of marketing for your company: Use LinkedIn.