Zoominfo

MAY 25, 2022

Sales intelligence combines advanced prospect data with real-time buying signals that empower business development teams to connect with the right buyer at the right time. Intent data Understanding a prospect’s technology stack is important — but it’s intent data that prompts timely outreach.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Martech

MAY 3, 2022

The announcement came at the Forrester B2B Summit in Austin, Texas. Precision Social includes capabilities for: Account targeting, using customer intent to prioritize accounts for social targeting on LinkedIn. What Precision Social does. Get the daily newsletter digital marketers rely on. Processing.Please wait. Why we care.

Advertising Channels 99

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 99

Hubspot

MAY 16, 2017

You can start this process by gathering intent data from the broader web. What is Intent Data? Intent data is generated from actions that tells you what a potential buyer is interested in. According to Forrester's Business Technographics Survey in 2016 , buyers use 15 vehicles during the Discover stage.

Intent Data 72

Intent Data Intent Lead Ranking Campaigns 72

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. The digital cues and footprints (also known as intent data ) left by buyers help us understand who they are, where they are in the buying journey, and what kind of content and messaging is most valuable to them.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media 71

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 71

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. You must leverage your first- and third-party intent data to identify target audiences and personalize your content.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. Widely used by publishers and event organizers, it will work well in tech and industrial categories.

Marketing Automation Services 94

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 94

Zoominfo

SEPTEMBER 24, 2021

Data orchestration , which cleans and enriches data from various sources and feeds them into sales workflows. Intent data that tracks spikes in online interest in specific topics, which companies can use to find the most interested prospects or, conversely, customers at risk of dropping a product.

Demand 130

Demand Automation Work Management Marketing Management 130

B2B Marketing Exchange

MARCH 2, 2023

That’s a wrap on another B2B Marketing Exchange event! So, we partnered with the folks over at Quarry and Kingman Ink to break down the most important tidbits and takeaways from some of the top sessions at the event via incredible #KeynoteInks ! Session: “Are We Ready To Trust The Machines?

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Madison Logic

OCTOBER 4, 2023

With targeting capabilities fueled by our intent data, we empower enterprise marketers from today’s fastest growing companies to identify in-market accounts, drive higher awareness, and maximize their media investment. With the vast amount of intent data available, it can be hard to decipher the true signals from the noise.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

DemandBase

JULY 16, 2020

With a one-to-many approach, where you might want to reach a hundred or more accounts, you can curate existing content to perform low-cost mailers, virtual events, and other plays that you can conduct at higher volumes. Pillars of a successful one-to-few strategy include the use of intent data, 10-K SEC filings and company news, and video.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Must Read: Top 6 Demand Generation Strategies Which Work!

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Madison Logic

AUGUST 26, 2020

Changes in 2020 mean marketing teams must now support an almost entirely digital buyer’s journey, and budgets for 2021 will shift away from the traditional foundation of major event investments that often resulted in funding tradeoffs for digital journeys. Tool 2: Intent Data for Account Prioritization and Insights.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. Intent Data: Intent data has promising, yet majorly untapped potential in the B2B marketing world. Learn more : How Intent Data Analysis Helps B2B Companies Boost ROI.

Planning 58

Planning Studies B2B Marketing Trends 58

Marketing Interactions

NOVEMBER 29, 2021

Forrester finds that buyer interactions have increased to 27 (across both marketing and sales) from 17 only two years ago. For those of you using intent data, this is a key point for understanding the intent level of an account by the engagement level across the account. This includes webinars, events, and meetings.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Valasys

MARCH 30, 2020

Read more on Top 5 Ways to Supercharge ABM with Intent Data. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. The best ABM-ers are those who make data-driven decisions. Read more on Top 5 Ways to Supercharge ABM with Intent Data. ABM stands for Account-Based Marketing.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Strategic-IC

APRIL 23, 2023

The drive for personalization 56% of marketers say that personalized content is key to a successful ABM strategy ( Forrester ). So, to thrive in 2023 and beyond, organizations should be looking to invest in their data. This means seeking out intent data platforms and leveraging first-party data stored in your CRM.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

NetLine

JUNE 21, 2022

According to Forrester Research , companies with superior lead nurturing strategies generate 50% more sales-ready leads at 33% lower cost. . Are you currently attending industry-specific events or consuming other related content?). But patience only pays off when it’s part of a larger plan. . Committing to Lead Nurture.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

SmartBug Media

MAY 10, 2022

In a recent Forrester Research mission study conducted on behalf of RollWorks , marketers said it’s just as challenging to retain customers and grow existing accounts as it is to convert leads into net new opportunities. Before the event, we sent a survey about which pain points clients were experiencing.

Account Based Marketing 52

Account Based Marketing ABM Lead Scoring Lead Ranking 52

SalesIntel

FEBRUARY 1, 2022

A Top-Down analysis starts with the highest size estimate possible and reduces it using data and assumptions about your company and industry. In a top-down approach, TAM is determined using industry data, market surveys, and research studies. Modern data analytics technologies can help with this. There are some restrictions.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

A Top-Down analysis starts with the highest size estimate possible and reduces it using data and assumptions about your company and industry. In a top-down approach, TAM is determined using industry data, market surveys, and research studies. Modern data analytics technologies can help with this. There are some restrictions.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Madison Logic

NOVEMBER 30, 2023

Check-out our newest virtual event: Measure Campaign Performance for Optimization in Real-time Understanding how early-stage accounts interact and engage with content is crucial for measuring your brand-building activities. Interested in learning more?

Demand 52

Demand Brand Identity Branding Work Management 52

Business Brainz

MAY 30, 2021

Recent research by Forrester indicates that B2B marketers enjoyed more measurable, substantial results from their account-based efforts in comparison to previous years. Like with ABM, ABE requires you to identify target accounts not only looking at firmographic data but also intent data to identify accounts that are actively in-market.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Profiling 52

Valasys

AUGUST 12, 2019

Analyzing the data over a while, allows the marketers to deduce which pieces of content they need to adhere to & how the ABM campaigns must be manipulated & split-tested time & again to optimize the sales conversions. Assimilate the intent Data for Targeting : . Using Intent Data With Content Strategy : .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

6sense

JUNE 14, 2016

It goes a little something like: “Okay, I get how you are different, but I’ve spoken to other predictive vendors that provide a score using thousands of individual data points about a company. “Doesn’t every predictive vendor have intent data?” But, I’ve been told that intent data is all noise and no signal.

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

Valasys

APRIL 15, 2020

Execution of effective nurturing strategies has innumerable benefits as is evident from the data collected by several marketing research agencies. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. Read more on Everybody Loves a Personalized Email.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Business Brainz

JULY 11, 2021

Buyers were found to be doing a lot of self-research checking various sources like forums, social media, webinars and online events to learn about the service or product they were trying to purchase. Select your target accounts from the ICP with the help of FIT, Intent data and Engagement data.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Terminus

MAY 8, 2020

And the SDRs are using behavioral data and intent data to follow up, leading to a more personalized (and efficient) approach that results in more qualified opportunities. The quote above is from the same Forrester Consulting study we referenced earlier. Intent data can show you when a customer is researching a competitor.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

Valasys

FEBRUARY 10, 2020

According to Forrester , experience-led companies have 1.6x Analyzing the intent data of the customers from the first & third-party sources gives marketers an idea to collect truly relevant customer information & implement the data-driven customer insights to make wiser business decisions.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. This data presents a greater potential for identifying and prioritizing high-quality and verified leads.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

6sense

DECEMBER 10, 2021

But there were lots of barriers to achieving those goals, namely: A lack of end-to-end visibility due to a erratic data management (i.e., the team didn’t fully know who was visiting the website, or if a visitor had also attended a recent event, or if they’d engaged with a rep) . Personalized emails & events. the team had 4.8

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Madison Logic

AUGUST 10, 2022

To help marketers better understand this concept, we brought on guest speaker Robert Peterson, VP & Principal Analyst, Forrester, to share the latest research on the state of data-driven multi-channel ABM and how these findings will impact future B2B marketing strategies. . Three Ways to Classify ABM Data .

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Zoominfo

MARCH 21, 2023

In a survey from LinkedIn and Forrester Consulting , 90% of sales and marketing professionals agreed their teams are misaligned across culture, strategy, process, and content — even though 90% also agree that alignment is better for the customer. And disjointed platforms are painful to integrate and manage.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. This data can come from your own first-party data in your CRM. It can also be acquired through tools such as Intentive or Audience Explorer that show you what buyers are looking for when researching online. Naturally, marketing has a key role to play, too.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Madison Logic

AUGUST 15, 2023

s award-winning work reaches more than 50 million people across a variety of channels, including events, print, digital, video, podcasts, newsletters, and social media. 5000 list, produced every year since 1982, analyzes company data to rank the fastest-growing privately held businesses in the United States. Its proprietary Inc.

Account Based Marketing 52

Account Based Marketing Lead Scoring Lead Ranking Multi-Channel 52

Engagio

JULY 30, 2018

Typically, investing in data to support these actions is required for ABM. For example, intent data uses the content people are reading on third party sites to identify which accounts might be actively researching particular solutions. ” The Forrester New Wave TM : ABM Platforms, Q2 2018. Steven Casey, Forrester.

Account Based Marketing 100

Account Based Marketing ABM Work Management Marketing Management 100